by Wayne Friedman
In the 2016-2017 TV season, there were 4% fewer on-screen brands or products airing within a program -- 4,346 versus the 2015-2016 TV season, … Read the whole story
by Joe Mandese
Interpublic's Magna and IPG Media Lab units today will publish findings of a scientific market trial indicating that interactive video ads shown on tablets, … Read the whole story
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by Wendy Davis
Sites with a large proportion of pirated content took in an estimated $111 million in ad revenue in the U.S. last year, including $36 … Read the whole story
by Tanya Gazdik
Attendance this year is expected to reach almost 2,700 -- slightly less than last year (which was a record), but better than previous years. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Digital has overtaken TV as the single largest U.S. advertising medium, as offline media still command a majority of ad sales in the U.S. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
While TV commercials are a standard -- and easy for big legacy marketers to understand, digest and change -- evolution is coming. Standard TV … Read the whole story
by Joe Mandese
Dentsu Aegis Network's 360i Wednesday unveiled a new dedicated unit devoted to developing brand strategies, discovery and "e-commerce optimization" around a single platform's marketing … Read the whole story
COMMENTARY
by Jason Friedlander, Op-Ed Contributor
Artificial intelligence in television and film production isn't a threat to human creativity -- it's an exciting tool with the potential to push our … Read the whole story
COMMENTARY
by Hilit Vainberger, Op-Ed Contributor
In order to level the playing field for Supply Side Platforms (SSPs) with Google's DoubleClick for Publishers, the leading SSP, header bidding opened up … Read the whole story