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by Laurie Sullivan
Consumers in Europe are more likely to block ads, but the U.S. isn't far behind. About 26% of U.S. consumers use some sort of … Read the whole story
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by Wayne Friedman
Looking to compete with digital media's strong ROI metrics, the Video Advertising Bureau has presented a new "attribution" measuring system for traditional TV networks. Read the whole story
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by Wayne Friedman
Broadcast networks were down 18.5% in the third quarter, with cable networks losing 4%. The broadcast pullback was largely due to unfavorable comparisons to … Read the whole story
by Joe Mandese
Prohaska Consulting, an independent consultancy specializing in advising the supply and demand sides on programmatic advertising and marketing, this morning announced it is diversifying … Read the whole story
by Alex Weprin
HBO is developing a new platform to advance its plans to expand its OTT streaming service globally, CEO Richard Plepler said Monday during a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In the third quarter, Netflix gained 5.3 million global subscribers -- 4.4 million international and 850,000 in the U.S. Both results were higher than … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
The video landscape is undergoing sea changes, and a lot of major players with deep pockets are trying to figure out how to compete. … Read the whole story
COMMENTARY
by Joe Mandese
The good news: The Association of National Advertisers practices what it preaches in a new ad campaign promoting a report promising to simplify "agency … Read the whole story
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by Alex Weprin
NBCUniversal and Snap will be equal partners in a new studio that will create original scripted and unscripted programming for Snapchat, and have inked … Read the whole story
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by Larissa Faw
As part of the expansion, the firm has acquired London-based creative shop Brave with a client roster that includes Amazon Prime, Brown Forman, Greenpeace, … Read the whole story