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by Wayne Friedman
Eight major TV networks and production studios have signed on to the syndicated service, including A+E Networks, Disney-ABC Television, NBCUniversal, Lionsgate and Warner Bros. Read the whole story
by Alex Weprin
Netflix is set to spend as much as $8 billion on content on 2018, possibly overtaking ESPN as the biggest content buyer in media … Read the whole story
by Alex Weprin
Innovid and True[X] will bring interactive "Engagement Ads" to Fox streaming platforms in the coming months, with A+E Networks to follow. The ads allow … Read the whole story
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by Wayne Friedman
Traditional pay TV video profitability has become increasingly troublesome, one media analyst says. That could mean the possibility of dropping some cable network groups … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
While Facebook and Google battle each other for the affection, or at least grudging loyalty, of media companies and publishers, small but plucky contender … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
With heavy commercial loads making for lengthy breaks that seem to come every few minutes, most networks on basic cable would seem to be … Read the whole story
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by Laurie Sullivan
Pinterest has introduced a self-service suite of tools that advertisers can find in the Pinterest Ads Manager, and is testing a feature called autotargeting … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Its Gold Standard launch today could be digital advertising finally growing up -- which it needs to do in order to survive. Read the whole story
by Joe Mandese
Patch, the hyperlocal news publisher that spun out of AOL in 2014, is gaining traction and building a loyal audience base using a combination … Read the whole story
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by Wayne Friedman
Netflix says this activity is growing rapidly -- from 200,000 members in 2013 to more than 5 million in September 2017. Netflix called these … Read the whole story