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by Steve McClellan
During the first nine months of the year, WPP made 18 acquisitions, followed closely by Dentsu with 17, according to a new report from … Read the whole story
by Wayne Friedman
Despite some ratings declines and mixed public opinion about the NFL overall, TV revenues for the league were up 2% in September versus the … Read the whole story
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by Laurie Sullivan
Bid Manager, a demand-side platform, is the first to use Rubicon Project's new Orders API that allows agencies, trading desks, and advertisers to transact … Read the whole story
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by Larissa Faw
Through the first seven months of the year the number of brands running programmatic ads dropped 2%, according to ad tracker MediaRadar. The firm … Read the whole story
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by Richard Whitman, Columnist
The firm had a busy week, negotiating to buy another agency and further adding to its ecommerce capabilities in an alliance with SAP Hybris. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
I'm tempted to say "Absolutely nothing." But that would be too snarky, even for me. Around 40 broadcast and cable network executives reportedly attended … Read the whole story
by Sara Guaglione
The funding will enable the publication to expand its events and conference business, as well as publish industry reports, grow its audience in the … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Just drop the intrusive ads and then block the blockers. What could be simpler? Read the whole story
COMMENTARY
by Jason Nesbitt, Columnist
Baby boomers have higher view rates and click-through rates than millennials on YouTube. They're also more engaged, and spend more than their younger counterparts. Read the whole story