by Joe Mandese
In an apparent attempt to delegitimize a paid ad campaign calling for his impeachment, President Donald J. Trump actually drew attention to it by … Read the whole story
by Steve McClellan
Omnicom's OMD has been the incumbent for over a decade and will participate in the review. The global media assessment is the latest in … Read the whole story
by Gavin O'Malley
Effective immediately, "Twitter has made the policy decision to off-board advertising from all accounts owned by Russia Today (RT) and Sputnik," the social giant … Read the whole story
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by Wayne Friedman
Near-term growth of TV stations' cash flow -- EBITDA -- looks to climb by nearly 6%. Moody's claims it is a more accurate measure … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
It has been fascinating to follow the Weinstein effect as it ripples through other industries, including advertising and marketing. Apparently there is no shortage … Read the whole story
by Joe Mandese
Twitter became the latest of the big digital media platforms to restate the audience estimates it reports to advertisers and investors. In a third … Read the whole story
by Alex Weprin
YouTube now serves more than 100 million hours per day across all devices, while viewership on TV sets was up more than 70% year-over-year. Read the whole story
by Sara Guaglione
The metric is designed to measure audience engagement by comparing the number of social actions (likes, comments, favorites, retweets, repins, sharing) to the number … Read the whole story
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by Wayne Friedman
Video-on-demand advertising continues to climb among top cable operators. The third quarter pulled in 48% more ad impressions -- 5.66 billion versus the same … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Every media company seems to want video on its digital platforms. That's where the big advertising money is. But to no one's surprise, it … Read the whole story
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by Wayne Friedman
In the third quarter, Comcast Corp. lost 134,000 cable video subscribers and posted below overall revenue expectations, but beat earnings expectations. NBCUniversal was down … Read the whole story
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by Wayne Friedman
The Time Warner unit said worldwide advertising revenue was down 3% -- $33 million -- due to lower viewing impressions for some of its … Read the whole story
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by Wayne Friedman
Parks Associates says 53% of U.S. broadband homes now subscribe to a pay TV service and at least one OTT video service. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Money has been flowing into virtual reality and augmented reality, with the latter now catching the eye of investors. In the last 12 months, … Read the whole story