by Steve McClellan
GroupM veteran Lindsay Pattison has been appointed Chief Transformation Officer at parent company WPP. She will retain her duties as head of transformation at … Read the whole story
by Alex Weprin
CBS isn't afraid of cord-cutters leaving the traditional pay-TV bundle for over-the-top streaming video services. So said CBS CEO Les Moonves on the company's … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In its most recent third-quarter financial period, E. W. Scripps' TV stations lost 2% to 3% in subscribers coming from traditional multichannel video program … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
What makes an advanced TV company great? According to Gabe Greenberg, CEO and Founder, GABBCON (Global Audience Based Buying Conference and Consultancy) it might … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Just when the agency holding companies thought that the worst of the pitch avalanche was behind them, we find ourselves in a second wave. … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The basic elements of effective storytelling take a holiday in a Depression Era dramatic series coming to USA Network this week. Read the whole story
by Alex Weprin
Original and exclusive programming is the driving factor for consumers when they decide to subscribe to an over-the-top video service. That's probably the biggest … Read the whole story
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by Wayne Friedman
Core local and national advertising was down 2.8% to $110.2 million. Political TV advertising, as with most other TV station groups, sank to a … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Another journalistic icon is joining the fight against fake news. Steve Brill will shortly launch NewsGuard, a startup that rates news content, so consumers … Read the whole story
COMMENTARY
by Joe Mandese
A few months ago, John Piccone returned to Simulmedia to serve as its president and Chief Revenue Officer after a one year sabbatical at … Read the whole story
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by Wayne Friedman
Pharmaceutical, travel and consumer-product advertisers rank as the top spenders in the third quarter for data-enabled linear TV campaigns running on Videology's advanced TV … Read the whole story
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by Wayne Friedman
Nexstar's retransmission fees continue to climb -- to $257.5 million, versus $98.3 million a year ago. National and local TV advertising was $313.6 million … Read the whole story
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by Laurie Sullivan
Collective has rebranded and taken the first name of its flagship product called Visto Enterprise Advertising Hub. After 11 years, the new name of … Read the whole story
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by Gavin O'Malley
Perhaps by the second quarter of 2018, CNN plans to launch tiered subscription offerings for its digital news business, The Wall Street Journal reports. … Read the whole story