by Joe Mandese
Interpublic, which has been leading a charge that the ad industry's current standard of "viewability" may not go far enough, this morning released results … Read the whole story
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by Wayne Friedman
Digital is making inroads -- but successful high-budget campaigns, spending $10 million or more, still place 66% of their media spend into TV. Read the whole story
by Gavin O'Malley
The company said it added just 4.5 million new daily active users, during the period, which brought total DAUs to roughly 175 million. Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
PubMatic, which operates a sell-side platform for digital publishers, is putting some skin in the game to woo advertisers, with a money-back guarantee for … Read the whole story
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by Laurie Sullivan
Google and Salesforce have entered into a partnership to integrate their respective technologies and allow the companies to share data between their platforms, gaining … Read the whole story
by Alex Weprin
Over-the-top streaming business network Cheddar is partnering with WeWork to build remote studios in WeWork offices across the country -- eventually, around the world. Read the whole story
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by Wendy Davis
"Given the prominence of Facebook in the political discourse of this nation, it is important that the Federal Election Commission hear from you," the … Read the whole story
by Wayne Friedman
Data suggests that 177.7 million adults will regularly use a second-screen device while watching TV this year -- up 5.1% from 2016. Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
With the huge ongoing success of "The Walking Dead," "American Horror Story," "Stranger Things 2" "It" and "Get Out," I'm tempted to say that … Read the whole story
by Alex Weprin
Yahoo Finance, now under Verizon's Oath family of media brands, is adding to its streaming video lineup, ordering two new shows: interview series "Breakout … Read the whole story