by Wayne Friedman
Analysts believe Fox may want to become a smaller, more nimble company, like CBS. Competing with Netflix in digital entertainment and Disney and Universal … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
So let me get this straight: The brand got integrated into "Young Sheldon" not for its better qualities, but to play a role in … Read the whole story
-
by Wendy Davis
"Next Gen TV should enhance the free, over-the-air television service that many Americans rely on, and make it a stronger competitor to pay-TV services," … Read the whole story
by Wayne Friedman
Daily live TV viewing slipped 6% to 3 hours/55 minutes from 4 hours/9 minutes. But there is a sharp uptick in app/web use on … Read the whole story
by Alex Weprin
The live streaming feeds may especially come in handy for the 2018 games, given the 14-hour time difference between the U.S. East Coast and … Read the whole story
-
by Sara Guaglione
Meredith's previous attempts to merge with Time Inc failed. But per 'The New York Times,' the current discussions were instigated by Time Inc., whose … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
We all know the headlines about television these days: "Massive ratings declines." "Prime time down." "TV dying as viewers cut the cord." Do these … Read the whole story
by Joe Mandese
The Advertising Research Foundation (ARF) has rebranded its annual conference from "Re:Think" to "CREATIVExSCIENCE." The trade organization said the change reflects its "renewed commitment … Read the whole story
-
by Wayne Friedman
Entering the new TV season, October took a bite out of broadcast and cable TV network viewing -- with overall industry-wide double-digit percentage declines. Read the whole story
-
by Richard Whitman, Columnist
"If done the right way, advertiser-created experiences in the multiverse can build a remarkable amount of brand love-more so than what a brand could … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Deloitte's 2017 Global Mobile Consumer Survey of about 2,000 U.S. consumers confirms what we already know: that 93% of kids 18 to 24 years … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
An acquisition by Ziff Davis would give Mashable access to more resources as it continues to negotiate its pivot to video, an often rocky … Read the whole story
by Joe Mandese
Orchid Richardson has joined the Interactive Advertising Bureau as vice president and managing director of the IAB Data Center of Excellence. She joins from … Read the whole story
-
by Wayne Friedman
Domestic advertising was flat for its fiscal fourth quarter versus the same period a year ago at $936 million. This is the company's best … Read the whole story
by The Editor
MEDIA Agency of the Year: Havas Media Group; OMMA Digital Agency of the Year: Big Spaceship; Holding Company of the Year: Dentsu Aegis Network; … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Down the road, the cost of content could be an issue as more traditional TV content providers get squeezed by higher costs and more … Read the whole story
by The Editor
MediaPost has inducted nine executives into its annual "All Stars," including: Chris Hollander, Panera; Jonathan Mildenhall, (formerly) Airbnb; Laurent Potdevin, Lululemon; Michael Epstein, Carat; … Read the whole story
-
by Gavin O'Malley
The decision comes amid the social giant's continued efforts to devise a new authentication and verification program, along with less ambiguous user guidelines. Chief … Read the whole story
by Steve McClellan
Under certain conditions, including the failure of Bain's tender offer for the agency, WPP said it would up its stake in Japan's ADK to … Read the whole story
by Steve McClellan
Company CEO Yannick Bollore said he was particularly pleased with what he termed "the recovery in North America," where organic revenue growth rose to … Read the whole story
-
by Alex Weprin
Viewers can access Crown Media's streaming video on-demand service Hallmark Movies Now through Amazon Channels for $5.99 per month. The video channel will feature … Read the whole story