by Joe Mandese
The U.S. ad marketplace is pacing for a 3.2% expansion in 2017, according to the most recent update from media and marketing industry analysts … Read the whole story
by Wayne Friedman
Across all TV networks, national TV advertising grew to $757 million in October 2017, against $738 million in October 2016. Read the whole story
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by Steve McClellan
Through the first nine months of the year, GroupM's MediaCom is the top media agency in new business results, according to a report just … Read the whole story
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by Steve McClellan
Opel/Vauxhall has appointed GroupM’s MediaCom to be its new media agency for Europe effective at the beginning of 2018. Dentsu Aegis Network’s Carat had … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The "Hyphbot" network was discovered in August. The criminals behind the bot scheme used over 34,000 domain names and a million distinct URLs, often … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Dish has taken the retrans battles up a notch -- asking subscribers to call on local TV advertisers to take action. What kind of … Read the whole story
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by Wayne Friedman
Viacom was down nearly 2.2% to $26.67, while Discovery was 3.1% higher to $17.79, due to a couple of different recommendations: One for Discovery … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"This was a failure in our enforcement," Facebook stated. Read the whole story
by Gavin O'Malley
The forthcoming tool shows which of the Kremlin-powered Internet Research Agency Facebook Pages and Instagram accounts users may have liked or followed between January … Read the whole story
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by Laurie Sullivan
On Wednesday, the company announced Turbo-pages to help publishers increase page download speeds, especially for pages with heavy content that is slowing down mobile … Read the whole story