by Joe Mandese
A week before Madison Avenue's major year-end ad forecasts are released, influential Wall Street analyst Brian Wieser this morning reduced his outlook for U.S. … Read the whole story
by Joe Mandese
Thanks to a significant cash infusion from activist billionaires David and Charles Koch, Meredith has made a binding bid to acquire Time Inc. in … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The special is as much a celebration of Joan Rivers as it is a look back at the show itself. Read the whole story
by Tanya Gazdik
"The key for us is how these units can work together to tell a cohesive story to our audience," says Discover's Vijay Konduru, in … Read the whole story
by Alex Weprin
If you subscribe to an over-the-top "skinny bundle" in the near future, or if you check out Amazon Channels, which offers independent streaming services … Read the whole story
COMMENTARY
by Marc Schader, Op-Ed Contributor
Brands are quickly realizing that if they don't start taking Amazon's search capabilities seriously and get in on the "Amazon effect" now, they could … Read the whole story
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by Steve McClellan
Dentsu Aegis Network has reached an agreement to buy a nearly 79% stake in CRM agency Oxyma Group, subject to regulatory approval. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
President Trump has a new online business called TrumpStore.com that sells all kinds of merchandise -- much of it golf-related. All profits go to … Read the whole story
COMMENTARY
by Joe Mandese
Blocking ads isn't new, but the rapid rise of browser-based ad blockers caught many advertisers and publishers by surprise. Now some interesting solutions are … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
Ugh. How else to react to the news that Louis C.K., famous for his self-flagellating comedy specials and his emotionally raw series on FX, … Read the whole story
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by Steve McClellan
Opel/Vauxhall has appointed GroupM’s MediaCom to be its new media agency for Europe effective at the beginning of 2018. Dentsu Aegis Network’s Carat had … Read the whole story