by Wendy Davis
TAG's anti-fraud initiative aims to ensure that online material and ads are seen by people, as opposed to bots. Buyers (including advertisers and agencies), … Read the whole story
by Steve McClellan
The toy marketer spent about $85 million in the U.S. (its biggest market) on ads last year, according to Kantar Media. It's the agency's … Read the whole story
by Sara Guaglione
Meredith Corp. has acquired Time Inc. -- the publisher of Time, People, Sports Illustrated, Fortune and Entertainment Weekly magazines -- for $18.50 per share … Read the whole story
by Alex Weprin
Earlier this year, after acquisition talks with Meredith Corp. and another investor group fell through, Time Inc. released a battle plan for moving the … Read the whole story
by Wayne Friedman
The last four November weeks in the current NFL season have seen a steady increase in Nielsen average TV viewers, but ratings are still … Read the whole story
by Joe Mandese
Radio network giant Westwood One has restructured its sales organization, naming Bryan Forbes president of sales. Forbes, who joins from senior vice president-general manager … Read the whole story
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by Wayne Friedman
U.S. domestic box office revenue for the top 12 films rose 4% for the weekend versus a year ago to $181 million. Disney/Pixar scored … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Future digital distribution services of TV networks will yield, at least initially, much smaller profit margins than Dish and other pay TV providers receive … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
The New York TV of Tomorrow (TVOT) conference, set for Dec. 7, promises to offer the most cutting-edge trends in media today. I sat … Read the whole story
COMMENTARY
by Marilois Snowman, Op-Ed Contributor
Perhaps the kind of advertising for which consumers don't mind exchanging attention is about experiences, messaging, content -- truly anything creative. Read the whole story
by Alex Weprin
The company launched five products in the AWS Elemental Media Services suite, each targeting a different piece of the OTT puzzle. For example, AWS … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Ranker CEO Clark Benson found a way to roll up the site's pop culture-focused ranking data into a package that supports search engine optimization, … Read the whole story