by Joe Mandese
News Corp. this morning unveiled a new "brand safety" and "premium audience" platform, enabling advertisers and agencies to target its audiences and content programmatically. … Read the whole story
-
by Laurie Sullivan
The warning came in a set of revised Safe Browsing rules, and focused on unwanted and harmful mobile behavior posted Friday. Read the whole story
by Steve McClellan
That was the WPP CEO's take on the outlook for next year, which he provided at the UBS media conference in New York on … Read the whole story
-
by Wayne Friedman
Since the network started in 2011, Discovery and Oprah Winfrey's Harpo Inc. each had a 50-50 stake in the channel. The new Discovery stake, … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Google's announcement that it is hiring 10,000 human checkers suggests it is finally facing its responsibilities. Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
For decades, most TV companies have sold their product through middlemen, mostly cable or satellite providers, bundling their channels inside of a larger lineup. … Read the whole story
-
by Sara Guaglione
Complex Networks has promoted three executives to oversee its video efforts and content development. Complex is also collaborating with PopSugar, a millennial women-focused brand, … Read the whole story
by Alex Weprin
Netflix's head of content Ted Sarandos said at the UBS Global Media and Telecommunications Conference in New York Monday that the show's sixth season … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Now with digital media, "channels" and "networks" may be a thing of the past. Think of new definitions amidst rumors of more media mergers, … Read the whole story
-
by Wayne Friedman
Cable homes are rising with "steady growth"-- now 30.5% of total European TV homes, or 65.1 million subscribers. Read the whole story
-
by Laurie Sullivan
The Interactive Advertising Bureau's Data Rockstar Awards honor industry leaders and practitioners who have demonstrated achievement in data science. The IAB also named the … Read the whole story