by Wayne Friedman
With big political ads and Winter Olympics coming in 2018, local TV advertising from traditional over-the-air and digital advertising will climb 8% next year … Read the whole story
by Joe Mandese
The Media Rating Council (MRC) this morning released its first-ever standard for digital audience measurement, which builds on the MRC's prior work on viewable … Read the whole story
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by Steve McClellan
The deal, confirmed early Thursday, ends a nearly two-decade-long and often contentious relationship between ADK and WPP, which had been ADK's single-largest shareholder, with … Read the whole story
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by Wayne Friedman
LKQD will help Nexstar -- which has 170 stations in 100 U.S. markets -- add hyperlocal digital/mobile platforms for advertisers to target customers across … Read the whole story
by Tanya Gazdik
Companies are facing a Catch-22 with customers, who are frustrated when brands fail to deliver relevant shopping experiences but who also are concerned about … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Jonathan Mendez, whose main claim to fame is that he was the founder and CEO of Yieldbot until October, has written a history of … Read the whole story
by Joe Mandese
Ascential Events, operator of the Cannes Lions Festival, this morning announced Terry Savage will step down as chairman of the Festival of Creativity following … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
On Thursday, White House Press Secretary Sarah Sanders said "no official decision has been made" on whether U.S. athletes will participate in the Winter … Read the whole story
by Wendy Davis
The industry's Trustworthy Accountability Group anti-fraud initiative is effective at reducing traffic bots, according to a new study commissioned by the organization. Read the whole story
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by Richard Whitman, Columnist
Maybe it's time for some radical surgery management-wise to repair a problem that's been going on for decades. Read the whole story
by Wayne Friedman
Consumers are turning to video-on-demand streaming, but they aren't buying into many live video-streaming platforms. A new study says that with the exception of … Read the whole story
by Alex Weprin
CuriosityStream, an over-the-top streaming video service targeting viewers of documentary nature, science and space programming, is launching on Dish Networks' Sling TV platform, as … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Some observers say there is no one in particular who is "ready" or "qualified" to take on Lauer's job. Qualified? Ready? Two words: Al … Read the whole story
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by Wayne Friedman
From September 25 though November 12 of this year, ESPN says live video streaming and out-of-home viewing has added 14% more audience overall to … Read the whole story