by Wayne Friedman
Comcast has decided that Fox properties are not a strategic fit for the company. That leaves Disney as the sole bidder. Read the whole story
COMMENTARY
by Joe Mandese
We may never know the role paid media played in the outcome of Alabama's Senate race, but we do know it likely was one … Read the whole story
by Wayne Friedman
National TV news is up 5% on a Nielsen live-plus-same day basis among total viewers versus a year ago, which included a presidential election. Read the whole story
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by Richard Whitman, Columnist
A new era begins at the ad agency today as Interpublic Group named a new CEO to switch things up at the scandal-ridden shop. … Read the whole story
by Larissa Faw
SapientRazorfish is parting ways with Adam Grohs after several complaints allege that he discriminated against women and created a hostile work environment. Read the whole story
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by Melynda Fuller
Spire, Conde Nast's proprietary data and optimization platform launched in 2015, will utilize the data collected by NCS to allow advertisers to capitalize on … Read the whole story
by Alex Weprin
YouTube is adding 34 local markets to its YouTube TV bundled streaming video service, making it available to more than 80 metropolitan areas, the … Read the whole story
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by Laurie Sullivan
Perform Media officially launched with more than a dozen Yahoo industry vets supporting the technology and business model that connects search with native and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Fans pay big bucks for sports TV packages. But what if they start airing on the internet? Read the whole story
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by Laurie Sullivan
Google announced Tuesday the launch of an updated SEO Starter Guide to help marketers and webmasters create search-engine friendly websites. Read the whole story
COMMENTARY
by Christopher Bacon, Op-Ed Contributor
Have we reached a point of such social divisiveness that all advertising is doomed to offend someone? Read the whole story
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by Sean Hargrave
Programmatic spending will hit GBP3.39bn by the end of the year -- up 23.5% year-on-year, "Marketing Week" reports. Read the whole story