COMMENTARY
by Joe Mandese
A year after the Association of National Advertisers benchmarked programmatic media-buying among the nation's largest advertisers, the percentage who say they have brought it … Read the whole story
by Wayne Friedman
Five of the 25 cable networks, and no major broadcast networks, posted ratings hikes among the key demographic that TV advertisers still buy. Overall, … Read the whole story
by Laurie Sullivan
MadHive -- which develops blockchain technology for media and advertising, along with The Mad Foundation -- will generate the sale of "Mad tokens," a … Read the whole story
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by Laurie Sullivan
ROI Influencer Media has signed a partnership with StatSocial to give advertisers insight into and analysis of the influencer's audience. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The deal, engineered principally by Rupert Murdoch to sell a slew of 21st Century Fox assets to Disney, would seem to be a bet … Read the whole story
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by Wayne Friedman
With premium TV-video inventory still in high demand, video ad-tech company Telaria -- formerly Tremor Media -- will offer exclusive streaming of the Winter … Read the whole story
by Larissa Faw
This concept originally launched in Chicago two years ago to explore "current and future trends" by incubating experiences like a graffiti artists-in-residence, concerts from … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Big digital video companies, among others, are concerned about the change -- in particular its impact on traditional media/ communication owners now in the … Read the whole story
COMMENTARY
by Melynda Fuller
In the last 20 years, major family-owned newspapers have been sold to corporations, but 'The New York Times' has kept family-control of The Gray … Read the whole story