After 12 years and an eight-figure investment, Nielsen has pulled the plug as the sole funder of the Council for Research Excellence, an independent … Read the whole story
"Rolling Stone," the magazine Jann Wenner started 50 years ago with a $7,500 loan from his family, closed a deal with Penske Media Corporation, … Read the whole story
- COMMENTARY
Facebook is allowing advertisers, including Verizon, Target and Amazon, to block job ads from being shown to users over the age of 40. Read the whole story
The IAB will focus on a better understanding of how much ad growth is attributable to Google and Facebook, and the ad share they … Read the whole story
"Any single state's attempt to limit worldwide access to public information represents an existential threat to journalistic freedom," a coalition of news organizations says. Read the whole story
- COMMENTARY
The Federal Communications Commission just hit Sinclair Broadcast Group with the largest fine of its kind ever -- $13.4 million -- for running content … Read the whole story
Banner ads still prevail, first and last-click attribution are more common than they should be, and demographic targeting dwarfs more contextual approaches to personalization, … Read the whole story
The athletes will also be featured in out-of-home advertising, digital content and promotions for limited-edition, Olympics-inspired Coca-Cola Freestyle machine flavors. Read the whole story
Via current TV networks and platforms, nearly half (42%) of those surveyed said they will likely buy products through their TV in 2018. Read the whole story
Alphabet Chairman Eric Schmidt will step down as executive chairman and transition to the role of technical advisor, while continuing to serve on the … Read the whole story
A compelling 'Atlantic' cover story topped the list. Articles from The Atlantic account for 20% of total engagement of the top 50 measured by … Read the whole story
COMMENTARYDetermining the top story in the TV business this year was a simple exercise: It was sex harassment. Read the whole story
Data Plus Math will use Inscape data as a source of granular TV viewership data for a "multi-touch attribution platform" to understand and attribute … Read the whole story
The company that helped popularize augmented reality is improving its technology. Niantic, the maker of Pokémon Go, is creating a new AR experience using … Read the whole story
