by Alex Weprin
Amazon is hoping to make a more aggressive play to take on Google and Facebook in the digital advertising space, and video advertising may … Read the whole story
by Joe Mandese
We may never know what impact paid media played in influencing the outcome of the "Tax Cuts and Jobs Act of 2017," which signed … Read the whole story
by Wayne Friedman
Season-to-date through December 25, the U.S. box office is down 2.8% to $10.7 billion. Last year, U.S. box office results were at $11.4 billion. Read the whole story
by Wayne Friedman
Entertainment magazine shows recorded up-and-down results: CBS' "Entertainment Tonight" lost 5% so far to average 4.45 million, while CBS' "Inside Edition" improved 5% to … Read the whole story
by Sara Guaglione
Aaron Boyd is joining Nextgov, Government Executive Media Group (GEMG)'s federal technology brand, as senior editor for technology and events. Read the whole story
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by Laurie Sullivan
A new blockchain-based technology created by the company NKOR will support intellectual property rights, allowing creators to register and protect their content. The company … Read the whole story
by Alex Weprin
Sling TV's data suggests that while over-the-top streaming video services may still be nascent, the viewing habits they engender remain very similar to those … Read the whole story
COMMENTARY
by Joe Mandese
A year of political media and marketing that seemed to defy precedence is ending, as you might expect, on yet another unprecedented note: an … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Bet on this, and it will be the easiest money you ever made: TV in 2018 will bristle with guns. Or more to the … Read the whole story
by Sara Guaglione
"We are working through the details of several possible magazine tests in the U.S., in partnership with world-class media and technology companies. It's already … Read the whole story
COMMENTARY
by Gil Klein, Op-Ed Contributor
During radio's golden age, its influence was so powerful that advertisers quickly grasped the opportunity to speak directly to a captivated audience. In 2018, … Read the whole story
by Larissa Faw
That's according to Sparks&Honey, which has released its trends forecast for next year. Read the whole story
COMMENTARY
by Melynda Fuller
Encompassing augmented reality, utility, native and social advertising, the company's advertising plan is mobile-focused as it enters its second year in the ring. Read the whole story