by Wayne Friedman
The average NFL game across all national TV networks is down 8.8% to a Nielsen 14.9 million average viewers this year through week 16, … Read the whole story
by Wayne Friedman
NBC says the NFL programming franchise is once again on track to be the most-viewed TV series this season, yet ratings are down from … Read the whole story
by Joe Mandese
A month ago, Donald Trump tweeted "we should have a contest as to which of the networks, plus CNN and not including Fox, is … Read the whole story
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by Sara Guaglione
Publishers' most cited reason for not disclosing native advertising in two just-released studies from the Native Advertising Institute was "to meet budget demands," noted … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Content is still king. But down the road, the cost of content could be an issue as more traditional TV content providers get squeezed … Read the whole story
by Alex Weprin
Rosenberg joined Roku in 2012 and helped build its advertising business. He will succeed Roku's current GM, Steve Shannon, who will leave the company … Read the whole story
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by Steve McClellan
LinkedIn is conducting a roster-wide assessment of its ad agencies, according to Adweek, which reports that the business social network may be looking to … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Who will own the future of the trillion dollars or so spent on marketing every year? Many people believe this arena will be dominated … Read the whole story
COMMENTARY
by Melynda Fuller
Last week, Facebook made the controversial announcement that it would drop the "Disputed" tag from stories fact checkers found to contain false information. What … Read the whole story
by Sara Guaglione
A coalition of 10 consumer groups say "it's wrong for the Times to tout an educational supplement and use it to target impressionable kids … Read the whole story
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by Laurie Sullivan
More than half of search engine optimization professionals feel stressed or unsure when a Google algorithm update occurs -- and some contemplate leaving their … Read the whole story