by Joe Mandese
A decade after it began life as an early-stage digital start-up, MediaMath has launched a venture capital fund to back a new generation of … Read the whole story
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by Laurie Sullivan
Hackers are using JavaScript-based cryptocurrency miners to tap into the CPU power of a visitor's PC and to steal Bitcoin or other cryptocurrencies. The … Read the whole story
by Alex Weprin
CBS will be the first major streaming service on Amazon Channels to feature advertising. CBS will also be the first Channels partner to offer … Read the whole story
by Alex Weprin
In the U.S., Amazon's simulcast of NFL "Thursday Night Football" games and the hiring of an executive dedicated to securing sports video rights last … Read the whole story
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by Wayne Friedman
The overall U.S. advertising market will improve 6.7% this year, up from a 2.5% increase in 2017. U.S. advertising gains are expected around the … Read the whole story
by Wayne Friedman
Ad tech company Samba TV says its Audience Platform improves the ability to granularly target TV advertising and helps marketers execute cross-screen campaigns built … Read the whole story
by Wayne Friedman
The percentage of U.S. adults who "often get their news from local TV" dropped from 46% in 2016 to 37% in 2017, according to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Although many media/entertainment analysts say consumers will spend more of their paychecks on entertainment -- with newer inexpensive digital video platforms and free content … Read the whole story
by Chuck Martin
Emerging technology is about to drive the U.S. consumer technology industry to $351 billion in retail sales this year, 4% higher than last year, … Read the whole story
COMMENTARY
by Joe Mandese
RTBlog was originally conceived to discuss the passage of time, specifically how advertising, media and marketing is affected by technology, data and platforms enabling … Read the whole story
by Fern Siegel
Two products enable PMC to improve revs, including enhancements in personalized editorial content: Organic Campaigns and Automatic Yield. The tools ties all these pieces … Read the whole story
by Melynda Fuller
Set to debut during the Golden Globes Sunday night, the latest installment of The New York Times' "The Truth is Hard" ad campaign focuses … Read the whole story
by Steve McClellan
GroupM has appointed Nick Theakstone to the new role of Global Chief Investment Officer. He will be based in London and New York and … Read the whole story
by Larissa Faw
M&C Saatchi is appointing Raquel Chicourel as its new chief strategy officer, marking the second key senior appointment by agency CEO Giles Hedger since … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
TLC is evidently so pleased with its reality series "My 600-lb Life," featuring morbidly obese people, that it will introduce a new one in … Read the whole story