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by Wendy Davis
The ad industry's Trustworthy Accountability Group will require publishers to implement the anti-fraud tool ads.txt in order to receive a seal stating they are … Read the whole story
by Alex Weprin
First, the Google-owned video site confirmed that human moderators would review every upload from creators in its Preferred program. Once the videos have been … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Agency execs have increasingly used Google Preferred channels to supplement broadcast, cable and national syndication upfront buys. But that level of inventory looks to … Read the whole story
by Joe Mandese
With new, more stringent consumer privacy regulations poised to take effect in Europe soon, a leading digital advertising exchange has become the first to … Read the whole story
by Alex Weprin
While NBC has been quick to embrace online streaming in its coverage of the sporting events at the Olympics, it has held back when … Read the whole story
COMMENTARY
by Joe Mandese
I was not a big social media user before Nov. 8, 2016, but that all changed when Donald Trump was elected President. Partly because … Read the whole story
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by Alex Weprin
According to Salesforce's Digital Advertising 2020 Report, which the company officially unveiled Thursday morning, 65% of companies increased their video advertising budgets over the … Read the whole story
by Tanya Gazdik
The top 10 best-perceived brands of 2017 were: Amazon, Netflix, Amazon Prime, YouTube, Google, Nike, Dawn, M&Ms, iPhone and Apple. Read the whole story
by Gavin O'Malley
Consumers downloaded more than 175 billion apps worldwide in 2017, according to a report that attributes much of the growth to rapid adoption in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
While direct and organic traffic from search results have remained largely stable, social dropped by a collective 89 million visits annually, according to data. Read the whole story
by Steve McClellan
Generator's remit includes digital and offline media research, strategic planning, buying and analytics for the company's full line of products sold in retail stores … Read the whole story
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by Thom Forbes
How's this for teamwork: Verizon, which last year acquired Yahoo for $4.5 billion, will be offering eight free out-of-market National Basketball Association games on … Read the whole story
by Larissa Faw
"We are intrigued to see how it will translate to creative content in marketing and advertising campaigns," says Robyn Lange, curator, Shutterstock, which has … Read the whole story
by Larissa Faw
While Droga5 has produced a number of cause-related campaigns, this is the agency's first suicide prevention project. Read the whole story