by Wayne Friedman
Total Super Bowl TV advertising last year, including the game itself and pre- and post-game, came to $534 million -- up 20% versus 2016, … Read the whole story
by Wayne Friedman
Potential acquirers of the studio include Amazon, Verizon, CBS and/or Viacom, according to Deadline. Some of Lionsgate's entertainment assets include movie franchises "Hunger Games" … Read the whole story
by Steve McClellan
Mars currently has a three-agency structure operating globally across its three business segments and indicated it intends to consolidate the assignment with one agency. Read the whole story
by Laurie Sullivan
Google will begin to distrust Symantec-issued certificates in Chrome that were issued prior to June 1, 2016. The move will go into effect in … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A friend told me three things that really surprised me about Facebook: He was no longer on it and didn't plan to go back; … Read the whole story
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by Alex Weprin
FuboTV, a streaming service geared toward sports fans, has inked a deal in which video ad-serving platform SpotX will lead the programmatic monetization of … Read the whole story
COMMENTARY
by Michael McNulty, Op-Ed Contributor
Needless to say, advertisers and publishers were happy when the Interactive Advertising Bureau released its new Standard Ad Portfolio. This is a major step … Read the whole story
by Sara Guaglione
Nearly 38% of marketers in the survey believe branded video is increasingly more important to their overall video strategy than traditional digital ad formats, … Read the whole story
by Melynda Fuller
Partnering with Arkadium, the Associated Press will begin to use the company's InHabit artificial intelligent tool to add interactive content to its sports verticals. Read the whole story
by Larissa Faw
A new report from Vennli found that only 13% of agencies believe they are winning new business due to the "high value for cost" … Read the whole story
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by Laurie Sullivan
Making it easier for agencies and brands to evaluate, plan, and buy digital out-of-home media along with online media, the Interactive Advertising Bureau DOOH … Read the whole story
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by Richard Whitman, Columnist
It's the second recent deal between a marketing organization and a comedy troupe. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
To believe that we will all wake up in three years and find that our lives as advertising and media professionals will have been … Read the whole story
COMMENTARY
by David Gosen, Op-Ed Contributor
Lots of growth last year, but serious issues remain. What will happen in programmatic this year? Read the whole story