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by Wayne Friedman
National TV declines worsened to a 7% drop in the last month of the year from November's 2% slip. For the fourth quarter, national … Read the whole story
COMMENTARY
by Joe Mandese
Few metrics have defined value in the digital marketplace as much as the concept of "viewability." Late last week, the Media Rating Council released … Read the whole story
by Alex Weprin
Jo Ann Ross' comments came in the context of her touting CBS' digital efforts, notably the CBS All Access subscription service (which has an … Read the whole story
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by Alex Weprin
The explosive growth of over-the-top video has not only given consumers more options than ever, it has given media and advertising executives more data … Read the whole story
by Larissa Faw
A new report from Zenith forecasts that the country will be the fastest-growing ad market among a group of 30 rising media markets tracked … Read the whole story
by Larissa Faw
According to King, Millennials spend their time using many different platforms to order food and book vacations -- yet the holding company's own internal … Read the whole story
by Steve McClellan
The firm has not had a formal media agency review in nearly two decades. The review follows last year's appointment of Casey Hurbis as … Read the whole story
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by Wayne Friedman
There were 107 TV stations sold in 2017 -- up by 10 over the previous year. Total value dropped from $5.3 billion to $4.7 … Read the whole story
by Tanya Gazdik
The brand will continue its sponsorship of the Super Bowl alternative, the Puppy Bowl on Animal Planet, for the eighth consecutive year. Read the whole story
by Tanya Gazdik
The automaker is teasing its Super Bowl effort only by promising it will "celebrate millions of heroes who have helped a very important cause" … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A marketing stunt blew up a big Spike logo in the desert. Viewers had a role in voting how Spike would meet its end. … Read the whole story
by Melynda Fuller
The awards target brands that show strong digital strength, smart digital strategies and exceptional growth across platforms. 2016 was a year when many news … Read the whole story