Fox has agreed to pay $550 million per year through the 2022 season -- a 20% hike from its network rivals. It also gets … Read the whole story

On Wednesday, two significant streaming live sports deals were announced. One represented a major extension of the status quo, while the other painted a … Read the whole story

Pandora, the publicly traded music streaming service that helped define the medium by offering a sublime user listening experience, has announced plans to reorganize … Read the whole story

Fans sent a strong message to the NFL, players and advertisers in recent survey findings: keep politics out of the game and provide some … Read the whole story

The state of the union under Donald J. Trump may be debatable, depending on your political perspective, but the state of the ad industry … Read the whole story

The best reason for recognizing TMK as MediaPost's Social Media Agency of the Year is how it has integrated social into its programmatic stack. … Read the whole story

Pandora is partnering with the Ad Council and programmatic shop A Million Ads to test a new ad platform that enables personalized versions of … Read the whole story

Donald Trump reported his own "fake news" on Twitter this morning, claiming his State of the Union Address Tuesday night was the "highest number … Read the whole story

AT&T says the DirecTV Now streaming service gained business from "cord-cutters" and "cord-nevers," and it made subscriber improvements by bundling together its wireless and … Read the whole story

Men's-rights advocate and Pizzagate provocateur Mike Cernovich is reported to be another bider in line to acquire the Gawker.com domain and its trove of … Read the whole story

Loom Media, a division of WPP's tenthavenue unit that describes itself as weaving "brands into the fabric of the city," today announced a deal … Read the whole story

"As the 2018 election season begins in earnest, we cannot allow Russia or any other outside power to manipulate U.S. public opinion or degrade … Read the whole story

For the last two years, MBMG has managed the multicultural portion of the account. The client recently consolidated its creative account with Gallegos United. Read the whole story

Although Apple defended second place in the ranking -- with brand value rebounding to $146.3 billion after the 27% decline last year -- its … Read the whole story