"Tide cleaned up," says Jonathan David Lewis, vice president of McKee Wallwork & Co., an ad agency in Albuquerque, N.M., that organizes the annual … Read the whole story
The incumbent was Horizon Media, which handled the assignment for more than a decade. The shift comes after a formal review. Read the whole story
COMMENTARYThe NFL repeatedly positions itself legally as a "sports entertainment" business, not a genuinely contested "sport." Now, it apparently has a court-granted right to … Read the whole story
- COMMENTARY
Upfront presentation fatigue has finally hit the digital media space. Will media-buying executives get any real relief? The IAB has decide to cut its … Read the whole story
COMMENTARYModeling has been a part of media planning, buying, research and analytics as long as there have been computers to model the effects of … Read the whole story
Twitter users expressed their displeasure with the 60-second spot, including Bernice A. King, and The King Center, a non-profit dedicated to promoting non-violent social … Read the whole story
The ad in the game, "A Nation's Call," kicks off a new brand campaign for the Marines from its agency, J. Walter Thompson Atlanta. Read the whole story
The automaker and its agency, Innocean, originally intended to use footage captured early on game day in its Super Bowl ad, running just before … Read the whole story
In marketing and media today, disruption is so constant, so fast and so furious, that it is the status quo. Yet the most disruptive … Read the whole story
COMMENTARYColbert is such a true believer in the power of Trump-based comedy that he has now produced an animated anti-Trump series that CBS-owned Showtime … Read the whole story
The rebranding is the latest in a series of rebrands in the group's 22-year history. It was founded as the Association of Hispanic Advertising … Read the whole story
Charter gained 2,000 subscribers in the fourth quarter of 2017 -- versus a 51,000 loss in the same period a year before. Video revenues … Read the whole story
- COMMENTARY
Facebook has issues when it comes to fake news, especially dubious content coming from reported Russian troll farms. But what does its new local … Read the whole story
This move is part of an effort "to provide greater transparency across the board to our community of creators, advertisers, and viewers," according to … Read the whole story
- COMMENTARY
Two publishing sites celebrate a strong 2017, boasting strong upticks in revenue for 'BI' and audience growth for Vox Media. Read the whole story
