The Interactive Advertising Bureau on Wednesday will announce the launch of a training course for digital media buyers and sellers seeking expertise in programmatic … Read the whole story
Many explanations have been given for the falloff in NFL ratings this season, including a backlash among fans to controversy surrounding players who protest … Read the whole story
The company's new Nielsen Brand Integration Intel works like this: the product accounts for the length of time a brand is onscreen, where it … Read the whole story
COMMENTARYA new wall has entered the garden of marketing, and this one's an actual wall. Or at least, it's a political debate over building … Read the whole story
The charter, issued by the 4As to its members on Wednesday, asks media agencies and media departments within agencies to recommit to fair, equitable … Read the whole story
As consumers embrace video consumed on their TV sets, but delivered through internet-connected devices, the connected TV ad market continues to follow suit. According … Read the whole story
Chrome will block ads such as autoplaying in-line video ads with sound -- the ones that appear between two paragraphs in an article on … Read the whole story
MediaPost is seeking suggestions for our annual Marketing: Automotive Awards. If you'd like to nominate a star-worthy candidate in automotive marketing, please send your … Read the whole story
Four years from now, the fastest-moving local video advertising categories will still be mobile and overall online platforms, as local TV looks for smaller … Read the whole story
Avocados From Mexico returned for a second straight year and this time took the No. 1 spot in Merkle's Digital Bowl analyzing Super Bowl … Read the whole story
The American Society of Magazine Editors (ASME) Tuesday named The New Yorker's Aug. 28, 2017 "Blowhard" cover its magazine "Cover of the Year." The … Read the whole story
- COMMENTARY
Branded entertainment continues to be a growing business. But for many, there is a need for more granular data for marketers to analyze -- … Read the whole story
- COMMENTARY
"Linear television does not come to mind when people think of advanced products" -- but being able to do targeted one-to-one addressable in linear … Read the whole story
As advertisers and marketers continue to make sense of YouTube's recent changes to its advertising and monetization platform, the video advertising software company Pixability … Read the whole story
The deal will combine Alphonso's real-time TV audience data with IRI's consumer data to determine in-store sales-lift impact of ad spend in real-time throughout … Read the whole story
- COMMENTARY
The results are in -- and the duopoly of Facebook and Google is way ahead because they simply outperform the rest. Read the whole story
