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by Laurie Sullivan
The Interactive Advertising Bureau on Wednesday will announce the launch of a training course for digital media buyers and sellers seeking expertise in programmatic … Read the whole story
by Joe Mandese
Many explanations have been given for the falloff in NFL ratings this season, including a backlash among fans to controversy surrounding players who protest … Read the whole story
by Alex Weprin
The company's new Nielsen Brand Integration Intel works like this: the product accounts for the length of time a brand is onscreen, where it … Read the whole story
COMMENTARY
by Joe Mandese
A new wall has entered the garden of marketing, and this one's an actual wall. Or at least, it's a political debate over building … Read the whole story
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by Richard Whitman, Columnist
The charter, issued by the 4As to its members on Wednesday, asks media agencies and media departments within agencies to recommit to fair, equitable … Read the whole story
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by Alex Weprin
As consumers embrace video consumed on their TV sets, but delivered through internet-connected devices, the connected TV ad market continues to follow suit. According … Read the whole story
by Sara Guaglione
Chrome will block ads such as autoplaying in-line video ads with sound -- the ones that appear between two paragraphs in an article on … Read the whole story
by The Editor
MediaPost is seeking suggestions for our annual Marketing: Automotive Awards. If you'd like to nominate a star-worthy candidate in automotive marketing, please send your … Read the whole story
by Wayne Friedman
Four years from now, the fastest-moving local video advertising categories will still be mobile and overall online platforms, as local TV looks for smaller … Read the whole story
by Laurie Sullivan
Avocados From Mexico returned for a second straight year and this time took the No. 1 spot in Merkle's Digital Bowl analyzing Super Bowl … Read the whole story
by Joe Mandese
The American Society of Magazine Editors (ASME) Tuesday named The New Yorker's Aug. 28, 2017 "Blowhard" cover its magazine "Cover of the Year." The … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Branded entertainment continues to be a growing business. But for many, there is a need for more granular data for marketers to analyze -- … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
"Linear television does not come to mind when people think of advanced products" -- but being able to do targeted one-to-one addressable in linear … Read the whole story
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by Alex Weprin
As advertisers and marketers continue to make sense of YouTube's recent changes to its advertising and monetization platform, the video advertising software company Pixability … Read the whole story
by Wayne Friedman
The deal will combine Alphonso's real-time TV audience data with IRI's consumer data to determine in-store sales-lift impact of ad spend in real-time throughout … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The results are in -- and the duopoly of Facebook and Google is way ahead because they simply outperform the rest. Read the whole story