As ad blockers become more prevalent, the digital ad industry is fighting back, according to a new academic research paper that finds "anti-ad-blockers" have … Read the whole story
With the focus on live sports, the service will also be advertising-supported. Disney is launching the service as a complement to its existing TV … Read the whole story
David Campanelli and Sarah Baehr have been promoted to fill the role vacated by Marianne Gambelli, who left for Fox News last spring. Read the whole story
Facebook has failed to comply with a Seattle law requiring companies to reveal detailed information about political ads, according to the city's Ethics and … Read the whole story
NBC plans to use Live to serve up some of its live Winter Olympics coverage. The partnership is a no-brainer, considering that NBCUniversal previously … Read the whole story
Terms of the deal were not disclosed, although VidCon will operate as an independent subsidiary of Viacom. In a statement, the company said the … Read the whole story
SportCo, which operates a community platform for sports fans, is introducing a blockchain algorithm that measures a reader's engagement on the site and rewards … Read the whole story
It's the first U.S. win for the agency, since it was formed last year by GroupM, which did it by merging sibling agencies MEC … Read the whole story
The first Streaming Summit, to be held in Las Vegas April 11, will feature three tracks on streaming video, with speakers and topics now … Read the whole story
Soon-Shiong isn't new to Tronc, the newspaper's parent company. In 2016, when Tronc was still known as Tribune Publishing, Soon-Shiong invested in the company … Read the whole story
- COMMENTARY
I saw creative whose primary goal seemed to be an admission that it was indeed advertising. In short, this year's spots raised an interesting … Read the whole story
- COMMENTARY
Sixty-four percent of the U.S. population are gamers, according to Nielsen's 2017 "Games 360 U.S" report. Take a second to let that number sink … Read the whole story
Cable and broadcast affiliate/carriage fees remain the major growing revenue drivers for 21st Century Fox in its most recent reporting period -- with advertising … Read the whole story
All Disney cable networks' revenues inched up 1% to $4.5 billion in total revenue, while broadcast revenue was down 3% to $1.75 billion. Overall … Read the whole story
COMMENTARYAn op-ed in Wednesday's "Wall Street Journal" suggested that late-night hosts are shooting themselves in the foot by bashing Trump every night, undermining the … Read the whole story
