by Laurie Sullivan
Unilever continues to work with IBM to develop a blockchain to address transparency and trust issues among its advertising partners. Keith Weed, chief marketing … Read the whole story
by Laurie Sullivan
"A two-way relationship is more valuable than a one-way impression," said Randall Rothenberg, Interactive Advertising Bureau CEO, kicking off day two of the IAB … Read the whole story
by Joe Mandese
JW Player, one of the most distributed digital video players in the world, on Monday announced a deal with programmatic ad platform SpotX to … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
The company, which now has more than 17 million subscribers in the U.S., lost approximately $920 million last year, according to SEC filings from … Read the whole story
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by Wayne Friedman
Overall, 60% of marketers, publishers and tech developers said their organizations spent more on data in 2017 than 2016. This year, 81% plan to … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Kim Jong-un's little sis (or whoever she is) has come to PyeongChang, heading up an apparent entourage of North Koreans, including athletes, a cheerleading … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Among the issues facing Facebook, losing millennials should be low on the list. Read the whole story
by Wayne Friedman
Some 90% of the company's ad revenue now comes from programmatic/self-serve platforms. In Q4 2016, 10% of its ad revenue came from programmatic platforms. Read the whole story
by Wayne Friedman
Nielsen has "Late Show" up a big 31% with a dominating 3.86 million average viewers -- an increase from the show's 2.95 million a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The Trump Administration wants to leave public broadcasting's fate to the media marketplace. But do the same rules apply to corporate media-TV deals? Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Developers at Lotame, an exchange for third-party data for the advertising industry, think they have found a way to make data more precise using … Read the whole story
by Steve McClellan
According to the holding company, the acquisition will serve as the cornerstone of its brand design offering. Read the whole story
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by Richard Whitman, Columnist
Hint: The agency that's done it the previous 11 years. Read the whole story