by Wayne Friedman
Although five days of prime-time Olympics programming are down from the last Winter Olympics, overall viewing guarantees for TV advertisers are over-delivering. Read the whole story
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by Laurie Sullivan
Chrome will automatically block all ads on sites, those that comply and those that don't, after 30 days following notification of the violations of … Read the whole story
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by Wayne Friedman
Fox has licensed ITN Holdings' ProVantageX platform. Through the ITN platform, media buyers can quickly negotiate with Fox using a centralized source of automated … Read the whole story
by Alex Weprin
At the Interactive Advertising Bureau's annual summit on Monday, Unilever's head of marketing Keith Weed laid down a gauntlet to tech giants like Facebook … Read the whole story
by Joe Mandese
In a surprise finding, North American companies, not Europeans, currently are the most fully compliant with the EU's General Data Protection Regulation, according to … Read the whole story
by Joe Mandese
Meredith's -- that's right, Meredith's -- "Sports Illustrated" has released the 55th edition of its annual swimsuit issue. The former Time Inc.' publication features … Read the whole story
by Laurie Sullivan
The report finds that only 9.8% of survey respondents describe their organization as "extremely" data-driven, and more than 44% said they expect to reach … Read the whole story
by Larissa Faw
The Groupe's scope of work will include 40 global markets, excluding the U.S., Germany and China. BBDO Worldwide has been responsible for adapting the … Read the whole story
COMMENTARY
by Matt Richards, Op-Ed Contributor
Our technology has advanced rapidly, but our understanding of what it is and what it does could use some work. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to an article recently published by MarketWatch, Bitcoin has had a wild ride, and millennials have decided to go along for it. Read the whole story
by Larissa Faw
In a consumer survey the agency found that 73% of respondents said that they would buy "premium, mid-priced products if they offered the same … Read the whole story
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by Steve McClellan
The new shop, Havas Health Plus, will create advertising and marketing campaigns informed by insights derived from emotion detection technology. Read the whole story
by Gavin O'Malley
On the heels of better-than-expected fourth-quarter earnings, Snap is offering its Marketing API to the entire developer community. Since launching the program in late … Read the whole story
COMMENTARY
by Melynda Fuller
What happens to a community when local newspapers shutter? Small print publications not only inform the public, they protect it. Read the whole story
by Alex Weprin
The future of Verizon's mobile streaming video service Go90 brand is uncertain, according to Tim Armstrong, CEO of Verizon's Oath unit, which oversees Go90, … Read the whole story
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by Alex Weprin
According to a Diffusion Group study, Dish's Sling TV led the way with 2.3 million subscribers, followed by DirecTVNow with 1.2 million, Playstation Vue … Read the whole story
by Melynda Fuller
Trusted Media Brands showed record visitors across its entire digital network with 62.7 million unique visitors in December, an increase of 20% over 2016. … Read the whole story