by Joe Mandese
Equities researcher and veteran Madison Avenue economist Brian Wieser has downgraded his recommendation for the stocks of three of the industry's biggest agency holding … Read the whole story
by Joe Mandese
Facebook Vice President-Ads Rob Goldman posted an internal company message apologizing for a series of tweets he made Friday characterizing Russia's use of ads … Read the whole story
by Laurie Sullivan
As the ad industry moves to adopt blockchain, MetaX CRO Alanna Gombert says it needs guidance and laws on the books to prevent chaos. … Read the whole story
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by Wayne Friedman
The Dow Jones U.S. Broadcasting & Entertainment Index is up 3.4% to 1,313 and 2% higher year-to-date, while the Dow Jones U.S. Media Index … Read the whole story
COMMENTARY
by Attila Jakab, Op-Ed Contributor
Brands should demand a tailored arrangement with an appropriate agency - selecting only the individual services that they need, which can be effectively integrated … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Comparing traditional TV with digital media platforms -- or wherever traditional TV wants to add results from similar programming on digital platforms -- is … Read the whole story
by Laurie Sullivan
The campaign features intuitive, creative ways to interact with the "Globe" and explore five of Shell's cleaner energy projects across four continents. Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
The issue of whether dramas based on "real events" can begin to depict the "truth" becomes more pressing as the number of historically based … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
Four years ago, the WWE wrestling league launched a curious new product: WWE Network. The network was streamed over-the-top to consumers, featuring all the … Read the whole story