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by Laurie Sullivan
Publishers gained an automated ad unit from Google, which it calls "Auto" ads, on Wednesday. The technology serving the ad automatically optimizes the placement … Read the whole story
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by Wayne Friedman
In January, the average number of national TV advertising minutes per hour grew by its fastest rate in over three years. National advertising loads … Read the whole story
by Wayne Friedman
Fox Nation will build on Fox News Channel's viewership, offering similar opinion/commentary content to that of its cable news network. Read the whole story
by Alex Weprin
In the first five days of the winter games, NBC says, viewers watched more than 1.31 billion live-streaming video minutes on NBCOlympics.com and the … Read the whole story
by Alex Weprin
The document aims to create "an opportunity to provide further education to the industry as well as to provide guidance to marketers that are … Read the whole story
COMMENTARY
by Joe Mandese
A year into the most politically- and brand-charged period in American history, a new poll of CMOs finds most of them believe they should … Read the whole story
by Tanya Gazdik
The program will help agencies effectively allocate their marketing resources as advertising budgets shift from offline media to digital platforms, according to Oracle Data … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Two to three times as many unsubscribers expect to be asked why they are leaving versus how many actually are. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Among them: NFL football is still the best TV sport. It doesn't matter if Netflix original movies are good. Read the whole story
by Laurie Sullivan
The rollout of Google Pay began Tuesday. The new app for Android combines Android Pay and Google Wallet into one service. The new payment … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Digital media players -- including Google, Facebook, Netflix and Amazon and perhaps Apple -- have growing financial power to create more disruption. These companies … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
This week, Oprah suddenly gained another pinnacle: She joined the club of TV personalities and non-TV celebrities who have been attacked by Donald Trump. Read the whole story
by Melynda Fuller
Monarch CRM gives Agri-Pulse access to revenue reports that provide it with actionable insights to know when it's made crucial connection. For niche publishers, … Read the whole story