by Wayne Friedman
Sinclair Broadcast Group now says it would sell TV stations in New York and Chicago as well as other TV stations to meet media … Read the whole story
by Joe Mandese
Pandora, the mostly ad-supported digital music service that has finally embraced programmatic, reported mixed quarterly results, but touted future revenue potential based largely on … Read the whole story
by Alex Weprin
The video in question, which suggested that a high school student who survived the shooting was a paid actor, was for a period of … Read the whole story
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by Gavin O'Malley
While Facebook remains the leading media source for app marketers across top industry categories, Google made up significant ground over the past year. Google's … Read the whole story
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by Alex Weprin
The new hires "will be charged with building out and creating partnerships to develop NBCUniversal's proprietary advertising products, technology platforms and measurement approaches," according … Read the whole story
by Sara Guaglione
Overall, 20% of "connected adults" interviewed claim they always use an ad blocker. Among those with ad blockers, 47% claim to like or tolerate … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
While having control of 70% of U.S. TV coverage is a powerful asset, it isn't the only factor that local TV and other advertisers … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Everyone keeps trying to cut ad-blocking millennials a break -- but the figures speak for themselves. Read the whole story
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by Wayne Friedman
The Marvel-produced movie earned a massive $235 million in U.S. box office revenues over the holiday weekend, making "Black Panther" the fifth movie to … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Despite eight consecutive quarters of growth, mobile private marketplaces (PMPs) show no signs of slowing down. In fact, from the fourth quarter of 2016 … Read the whole story
by Melynda Fuller
Helmed by Tina Johnson, senior editor at People and the founding editor-in-chief of Women's Health, the new vertical will feature celebrity, service and human … Read the whole story
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by Wayne Friedman
Overall, the company ended the year with a total 13.24 million pay TV subscribers -- 11.03 million Dish TV satellite subscribers and 2.2 million … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A Harvard study suggests that data from digital platforms has the potential to improve the way people understand how neighborhoods change in close to … Read the whole story
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by Alex Weprin
Video is becoming more important than ever for publishers and media companies, and increasingly these companies are turning to social media to publish not … Read the whole story
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by Chuck Martin
A virtual reality company that focuses on streaming experiences just raised almost $10 million, brining its total raised past $23 million. The experiences created … Read the whole story