by Wayne Friedman
The U.S. ad market's big January gains were mostly due to gains from awards shows on broadcast TV and generally higher digital media spending. … Read the whole story
by Wayne Friedman
ABC says it is now sold out of TV commercials avails for all of its "Academy Awards" telecast -- scheduled two weeks from now … Read the whole story
by Joe Mandese
Even as the nation was still mourning the mass murder of children at an American public school, the National Rifle Association went on a … Read the whole story
-
by Wendy Davis
An advertiser who sued Google for click fraud failed to address whether he was "personally charged for invalid clicks," a federal judge said this … Read the whole story
by Gavin O'Malley
Efforts to curb fake accounts, Russian bots and hate speech had a significant impact on the follower counts of conservatives and "alt-right" figures like … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
At what point do Facebook and Twitter become more harmful to society than helpful? If you think they can eliminate fake posts, you are … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Yes, TV networks like high ratings. But as viewers know, TV networks avoid running any advertising when covering real-time tragic events such as shootings. Read the whole story
-
by Alex Weprin
Branded video content produced by traditional TV companies actually outpaced the field, with year-over-year engagement growth of 79%, according to research from Sharablee, which … Read the whole story
-
by Wayne Friedman
"We are focused on selling more players, not generating hardware revenue," says CEO Anthony Wood. He adds that average revenue per user was up … Read the whole story
-
by Wayne Friedman
Pandora's fourth-quarter subscription revenues nearly doubled from a year ago -- from $59.8 million to $97.7 million. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The advertising industry is quickly approaching a future where household-level sales attribution becomes table stakes for all media campaigns and channels. This future sets … Read the whole story
by Laurie Sullivan
Facebook's share of visits fell 8% in 2017, with Google, Pinterest and Instagram benefiting from the slide. The data, per the report, suggests search … Read the whole story
by Thom Forbes
Following the lead of students nationwide inspired by the activism of survivors of the Parkland massacre and citing "customer feedback," the First National Bank … Read the whole story
by Tanya Gazdik
"The Olympics advertising landscape is often as competitive as the sports events themselves," Ted Marzilli, CEO of YouGov's BrandIndex, tells "Marketing Daily." Read the whole story
COMMENTARY
by Jeff White, Columnist
The number of Super Bowl LII viewers slipped to 103.4 million viewers, 7% lower than the number of last year's viewers. Add to this … Read the whole story
-
by Richard Whitman, Columnist
That's right, outdoor advertising is sexy again. From Hollywood to politics, outdoor advertising is in the spotlight. And according to a new Warc study, … Read the whole story