by Alex Weprin
In a statement, Discovery said the DOJ had concluded its investigation into the proposed merger, clearing the way for the deal to close. Read the whole story
by Alex Weprin
He will be operating in a 90-day probationary period, and his channel will not be included in the Google Preferred advertising program, which connects … Read the whole story
COMMENTARY
by Joe Mandese
Last week, I wrote about findings of the most recent CMO Survey indicating most would like to lean away from politically charged issues. Makes … Read the whole story
by Steve McClellan
WPP has merged two of its PR giants -- Burson-Marsteller and Cohn & Wolfe. WPP says the combined agency is one of the world's … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The Oscars are part of a shrinking category of event shows that still draw some of TV's biggest audiences -- yet they don't generate … Read the whole story
by Alex Weprin
AMC, which invested $65 million in RLJ last year in exchange for a 25% stake in the company, will now buy another 27% of … Read the whole story
by Tanya Gazdik
The competition was fierce in all categories, and the panel of industry observers, experts and marketers have done the arduous work of finding the … Read the whole story
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by Melynda Fuller
The Next Gen Influencer Platform offers a curated group of both in-house and external talent that allows advertisers direct access to the audiences of … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Billed as the first telematics-based ad network, Answer Marketplace plans to connect insurance advertisers with millions of drivers via a network of publishers' apps. … Read the whole story
COMMENTARY
by Barry Janoff, Columnist
With the dust from Super Bowl LIII just about settled - not soon enough for the New England Patriots, too soon for the champion … Read the whole story
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by Alex Weprin
The new platform allows marketers or agencies to plan, buy and target specific audiences through a unified dashboard. Read the whole story
COMMENTARY
by Ryan Kelly, Op-Ed Contributor
Even for an industry accustomed to game-changing trends and shifts in strategy, the past few months have been rife with potentially disruptive forces in … Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
Did you know that lonely, anxious or depressed dogs can subscribe to their very own streaming video service? Dog TV is just one of … Read the whole story