by Joe Mandese
Even as consumer time spent with media continues to expand -- inching up 0.3% last year -- the percentage of time consumers spend with … Read the whole story
by Alex Weprin
In total, more than 50 prime-time shows across the NBC broadcast network and cable channels like USA and Bravo will see their ad loads … Read the whole story
by Joe Mandese
Two weeks after the Stoneman Douglas High School shooting, Viacom's new Paramount Network is delaying the premiere of one of its flagship shows, "Heathers." … Read the whole story
by Chuck Martin
Across metrics including click-through rates, viewability and video completion, 360-degree VR ads performed better in every dimension, according to the study by OmniVirt, which … Read the whole story
by Alex Weprin
As previously announced, ESPN Plus will cost $4.99 per month, and will feature live sporting events not currently shown on ESPN's linear TV channels, … Read the whole story
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by Alex Weprin
The first event offered under the deal will be UFC 222, which will be held this weekend in Las Vegas. Amazon will sell access … Read the whole story
by Steve McClellan
The firm posted a full-year organic revenue decline of -0.3%. WPP CEO Martin Sorrell commented that 2017 was "not a pretty year." Shares fell … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Amazon's acquisition of smart doorbell maker Ring is a game-changer for marketplaces and the electronics industry as well as marketing and advertising. Here's why. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As voice becomes ever more dominant, the obvious question is what the role of screens will be. With digital assistants like Amazon Echo and … Read the whole story
COMMENTARY
by Tom Buono, Op-Ed Contributor
Verticals are increasing their ad spend on online/digital assets as they either hold steady or decrease their exposure with traditional media. Retail, financial services, … Read the whole story
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by Alex Weprin
According to research conducted by Magna, 71% of bilingual Hispanics in the sample chose to watch Spanish-language content, while 61% of Hispanics said that … Read the whole story
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by Richard Whitman, Columnist
Media agency veteran Steven Feuling has joined Assembly, the MDC Partners media agency, as president. Read the whole story
COMMENTARY
by Mihai Botarel, Columnist
Data, data, data. The ad industry is constantly talking about data. Big data, small data, personal data, any data. Data-driven strategies are not to … Read the whole story