Readers can grip door handles using sensors and pull them apart to reveal an electronic dashboard that lights up -- complete with a pulse … Read the whole story
iSpot.tv and LiveRamp have entered a partnership that brings digital measurement tools to television media buys, including broadcast, OTT, syndicated, and local television. Read the whole story
Speaking at a conference hosted by Morgan Stanley, Viacom CEO Bob Bakish said the upcoming OTT service will launch with more than 10,000 hours … Read the whole story
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How responsible is it for media to be thrusting the Parkland, Florida kids into the spotlight after such a traumatic event? There is also … Read the whole story
March is Women's History Month, and agencies and brands are out in full force with campaigns devoted to an array of gender-related issues. Read the whole story
The voiceovers are by Minnie Driver - "an esteemed actress with a recognizable voice that commands gravitas," says Team One's Chris Graves. Read the whole story
"We think there is still a ton of disruption coming to marketing, and 3Q is at the forefront of leading that disruption," 3Q Digital … Read the whole story
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Social-media opportunities still seem the most porous, especially when it comes to iffy-looking, mostly print-like content -- advertising or otherwise. YouTube video content? We … Read the whole story
Highlights included Walmart's three heartwarming, clever and groundbreaking ads featuring its delivery boxes, and Twitter's very first TV ad. Read the whole story
Apple continues to beef up the executive team overseeing its nascent streaming video efforts. Read the whole story
COMMENTARYDueling press releases that came out of NBC and ABC last week each declared victory in the shows' first-ever face-off at 10 p.m. Eastern … Read the whole story
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Oath has begun to integrate in-store, point-of-sale retail data into online ad targeting, identifying customers' activities and building out device graphs to understand how … Read the whole story
