-
by Wayne Friedman
Nielsen says its tool allows media owners and marketers to more accurately forecast inventory for a precise target across all nationally measured television networks. Read the whole story
by Wayne Friedman
Preliminary results for ABC's "90th Academy Awards" indicate a massive 20% decline in viewership from a year ago. The early reading of this year's … Read the whole story
-
by Laurie Sullivan
LiveRamp on Monday officially announced the extension of its IdentityLink platform into television, allowing marketers to support people-based TV media planning, buying and measurement. Read the whole story
by Joe Mandese
It's been a quarter century since cable TV pioneer John Malone coined the concept of a "500-channel universe," but new data suggests 2018 could … Read the whole story
-
by Alex Weprin
The deal is significant because it marks a major push to bring together OTT and connected TV advertising -- growing fast, but still new … Read the whole story
by Sara Guaglione
NewsGuard analysts will look at 7,500 news sites and assign green, yellow and red "reliability ratings." The ratings will make it more clear to … Read the whole story
by Joe Mandese
Many in the ad world think of "Madison Avenue" -- as defined by the big agency holding companies -- as representing a critical mass … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV networks have to begin checking their buy/sell strategies -- and be careful not to lose too many executives to social media. Read the whole story
-
by Richard Whitman, Columnist
In North America, holding company growth (if you can call it that) was 0.1% in 2017. That's zero point one percent. Read the whole story
by Steve McClellan
The agencies will shepherd the account via a dedicated unit called Marriott One Media, which will work with the client's internal media teams around … Read the whole story
by Sara Guaglione
ESPN The Magazine, People, Forbes, WebMD and Allrecipes magazines had the highest average monthly audience in 2017, across print and digital, web, mobile web and … Read the whole story
by Tanya Gazdik
"D & G have consistently produced highly creative and very effective work across channels for years," says Ian Beavis, chief strategy officer at AMCI … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The Oscar for Most Classy goes to Eva Marie Saint, who outshone everyone else at the Academy Awards Sunday night. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
A recent MediaPost event - Media Forecast 2018 + 2023 - gathered some of the best industry minds together to share their thoughts about … Read the whole story
-
by Alex Weprin
A Pew Research Center survey found that 73% of respondents across all age groups use YouTube, compared to 68% for Facebook. Instagram, Pinterest and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Findings in a my6sense study suggest in-feed ads showed two times higher click-through and engagement rates than recommendation widgets, and up to 10 times … Read the whole story
by Wayne Friedman
Pitaro will have the title of president at ESPN, as well as co-chair of Disney Media Networks. He had been chairman of Disney Consumer … Read the whole story
by Steve McClellan
The U.S. expansion is being activated via a joint venture with Holt Media. The venture's first office has opened in New York. Read the whole story