by Joe Mandese
President Trump may trash major TV news networks as "failing" and "fake news," but the first year of his presidency has been a bonanza … Read the whole story
by Wayne Friedman
The NCAA playoffs earned $1.29 billion in national TV advertising in 2017, second only to the post-season NFL playoffs (including the Super Bowl), Kantar … Read the whole story
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by Wayne Friedman
Cable TV revenues are estimated to drop to $36.75 billion in 2023, with satellite TV dropping to $33.61 billion and telco-based services sinking to … Read the whole story
by Alex Weprin
The company will stream 25 Major League Baseball games this summer on Facebook Watch. Read the whole story
by Joe Mandese
It's not quite the scale of "Black Friday," or even "Cyber Monday," but Amazon's "Prime Day" has become one of the biggest online commerce … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Some ad-supported networks are looking to bridge the gap between ad-supported and ad-free by reducing the number of ads they air: most notably, Fox. Read the whole story
COMMENTARY
by Tom Siebert, Op-Ed Contributor
There are no superheroes in real life, and the best we've got for watchmen in the war on so-called "fake news" is Snopes. People … Read the whole story
by Joe Mandese
To understand how false news -- especially "fake" political news -- spreads, three MIT Media Lab researchers analyzed 126,000 rumors spread by 3 million … Read the whole story
COMMENTARY
by Joe Mandese
This blog was never supposed to be about "programmatic." At least not strictly speaking. It was supposed to be about time. How we trade … Read the whole story
by Tanya Gazdik
Comcast, an official partner of the USOC, has partnerships with 13 Team USA athletes including Danelle Umstead, who won bronze in both the 2010 … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A study by MIT says false news stories are 70% more likely to be retweeted than true stories. If people continue to spread fake … Read the whole story
by Steve McClellan
A new study from the World Federation of Advertisers found broad industry consensus that "the industry needs to move away from outmoded media price … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Perception is reality -- and marketers think Big Online outperforms network TV when it comes to consumer reach. That perception is in stark contrast … Read the whole story