by Laurie Sullivan
Google blocked 79 million ads in its network for attempting to send people to malware-infested sites and removed 400,000 of these types of sites … Read the whole story
by Laurie Sullivan
The policy will go into effect for ads bought for search, display, and video across its network and restricts advertisement of Contracts for Difference, … Read the whole story
by Joe Mandese
There's a direct correlation between consumer adoption of streaming online TV services and the attrition of conventional cable, satellite and telco tv services, according … Read the whole story
by Joe Mandese
360 video offers a new potential opportunity for brand marketers, but it's not without its pitfalls -- especially the need to "educate" consumers about … Read the whole story
by Laurie Sullivan
Custom Intent Audiences is designed to improve direct-response advertising for marketers on YouTube. TrueView for Action Ads allows advertisers to customize calls to action … Read the whole story
by Steve McClellan
The Groupe will service Campbell's U.S. retail, Canadian and Asia-Pacific creative, digital, technology and consumer promotion efforts, in addition to global media-planning and buying … Read the whole story
by Steve McClellan
A group of over 170 senior women ad agency execs including DDB's Wendy Clark and The Martin Agency's Kristen Cavallo has formed a partnership … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Ovation recently launched a new OTT service called Journy that is streamed on Roku and Xumo smart TVs, featuring art, culture and travel programming. … Read the whole story
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by Alex Weprin
Over-the-top streaming video bundles will need a robust advertising environment to stay financially viable -- and players in the space may need to team … Read the whole story
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by Wayne Friedman
The company says it had 20% year-over-year growth in the fourth quarter. For 2017 net revenue climbed to $172 million, its 10th straight year … Read the whole story
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by Wayne Friedman
Despite declines in Q4 revenue and audiences, the company expects to see benefits from its integration into Mediaocean and STRATA planning and buying systems....allowing … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
This is where President Trump is hiding these days. Face-to-face firings? Please, you only see that on TV reality programs...like "The Apprentice." Read the whole story
by Melynda Fuller
The New Yorker won the award for Public Interest for Ronan Farrow's coverage of Harvey Weinstein and the award for Feature Photography for Philip … Read the whole story
COMMENTARY
by Joe Mandese
In the 417 days since Donald Trump has been President, nary a day has gone by that I haven't felt we are living through … Read the whole story
COMMENTARY
by Jim Rund, Columnist
Being "brand safe" is table stakes. The real promise is verified results. Read the whole story
by Laurie Sullivan
REI has created a campaign to secure its relationships with loyal customers and find new ones based on its #OptOutside initiative. Read the whole story
by Gavin O'Malley
This year, the big winners appear to be those companies rising above the nasty political climate to focus on a social challenge in health … Read the whole story
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by Richard Whitman, Columnist
After a month of speculation that satellite network Dish was going to award its creative agency account to The Richards Group, the companies confirmed … Read the whole story