by Alex Weprin
Queen Latifah, Toni Braxton, Kristin Davis, Olivia Munn, Marcia Clark and Leah Remini were among the presenters, each telling a personal story, and introducing … Read the whole story
by Wayne Friedman
Heading into the upfront, one positive factor for much of Discovery/Scripps networks' content is that non-scripted programming means further cost-effectiveness and consistency for the … Read the whole story
by Joe Mandese
At a time when the compensation and fees -- especially rebates from media suppliers -- are under greater scrutiny than ever before, an analysis … Read the whole story
-
by Wayne Friedman
Cable operators lost an estimated 986,411 video subscribers, which Kagan says is more than twice the decline in 2016. Adding in virtual TV providers … Read the whole story
-
by Laurie Sullivan
Many more major brands are pumping big ad dollars into mobile games, pushing Google, Facebook and others into the in-app gaming ad space. Some … Read the whole story
by Joe Mandese
Readers commented they did not understand what the definition of "filtered bot traffic" was in an analysis of declining video ad fraud published Thursday … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
While I could crank out 800 words on how annoying in-theater advertising is, the bigger issue is that going to the movies is still … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
More than one year after the last presidential election, the Federal Election Commission is inching forward with plans to craft new rules for online … Read the whole story
by Alex Weprin
Around 26 million people watch content through Amazon's Prime Video service, making it one of the largest streaming video services in the world, behind … Read the whole story
-
by Wayne Friedman
Consumers' pre-roll completion rates on premium TV network content remain higher than for non-TV publishers, says a new report from Ooyala. Rates on connected … Read the whole story
by Wayne Friedman
In a study of live TV viewing, Parks Associates says consumers who never had pay TV -- so called "cord nevers" -- spend about … Read the whole story
by Steve McClellan
Golin is partnering with The 3% Movement and others on a program focused on hiring, training and changing workforce cultures. It has also set … Read the whole story
-
by Wendy Davis
A judge's ruling could force news organizations, social media services and web users to change the way they display material, the News Media Alliance … Read the whole story
by Tanya Gazdik
Wendy's understands the difficult choices in filling out brackets and wants to take the stress away with "the Easiest Bracket Ever." Read the whole story
COMMENTARY
by Alex Petrilli, Op-Ed Contributor
As over-the-top (OTT) programming provides services direct to consumers, the viewing habits of Americans are changing in ways no one could have predicted. Although … Read the whole story