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by Wendy Davis
"Cambridge Analytica was able to use Facebook-developed and marketed tools to weaponize detailed psychological profiles against tens of millions of Americans," Sen. Ron Wyden … Read the whole story
by Gavin O'Malley
"The claim that this is a data breach is completely false," Paul Grewal, vice president and Deputy General Counsel at Facebook, said. A Cambridge … Read the whole story
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by Laurie Sullivan
Oath has launched a new version of its in-app mobile bidding platform released in 2017, which works like header bidding. It is described as … Read the whole story
by Wayne Friedman
National TV advertising on CBS, TNT, TBS, and truTV totaled $424.9 million through March 18, according to iSpot.tv -- versus $400.8 million on CBS, … Read the whole story
by Joe Mandese
In the past three years alone, the percentage of smartphone users "watching, listening or downloading" a podcast in the past 30 days has surged … Read the whole story
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by Wayne Friedman
Licensing a new interactive polling/contests technology, ABC-owned TV stations will sell new inventory that appears in linear broadcasts, mobile and station websites. Read the whole story
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by Alex Weprin
Cheddar plans to use the funds to launch in other world markets, such as Europe, and to launch its second channel, "Cheddar Big News," … Read the whole story
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by Jess Nelson
Question-and-answer site Quora has expanded its advertising platform with List Match Audiences, a new advertising feature that helps marketers target Quora users via their … Read the whole story
by Steve McClellan
The offering, called "Wunderman Inside," provides clients with a mix of on-site specialists and in-agency resources. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In a public notice last Thursday, the Department of Homeland Security sent out warnings of "Russian Government Cyber Activity." But what if a TV … Read the whole story
by Joe Mandese
Brands spend billions each year literally trying to buy consumer loyalty -- or at least short-term trial in hope of attaining it -- but … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
MediaMath scientists are working to apply artificial intelligence in machine-learning models that the company's chief scientists say will power smarter digital advertising this year … Read the whole story
by Joe Mandese
Digital's "Big 2" will dominate the ad marketplace a little less in the next few years, according to a new forecast released this morning … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
Last week the rapper Drake logged on to the Amazon-owned videogame streaming site Twitch to play "Fortnite" with one of the platform's most-popular gamers, … Read the whole story
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by Laurie Sullivan
Under siege from Amazon's push into search and advertising, Google Monday began rolling out a cost-per-action feature that allows consumers make purchases through Google … Read the whole story
by Steve McClellan
This year's show provided a twist - the jury deliberated live from Deutsch production facilities in Los Angeles. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Reddit CEO Steve Huffman arrived at SXSW with a difficult mission. Having just been drawn into the federal government's Russian election investigation, he was … Read the whole story