by Joe Mandese
Publicis Media's Zenith unit has upgraded its advertising outlook for 2018, albeit a modest one-tenth of a percentage point. Zenith now projects global ad … Read the whole story
by Joe Mandese
Fueled by a new business streak at its Carat unit, Dentsu Aegis Network dominated net new business gains in 2017 by a slight margin … Read the whole story
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by Alex Weprin
In other words, they were using software to effectively turn Spotify's free service into its premium, ad-free service. Read the whole story
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by Laurie Sullivan
Publishers working with Google that target ads to European consumers will gain a way to serve non-personalized ads before the General Data Protection Regulation … Read the whole story
by Joe Mandese
GroupM's MediaCom unit was the most awarded media agency network in terms of the major international media-relevant awards competitions compiled annually by the Gunn … Read the whole story
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by Laurie Sullivan
Adobe Advertising Cloud now integrates TVSquared's platform to provide same-day TV analytics and optimization data for brands. The partnership will soon expand to include … Read the whole story
COMMENTARY
by Tom Siebert, Op-Ed Contributor
The preferred term for this so-called elite crew of world shapers is "Superclass." These are the people really running the show. Not the "puppet" … Read the whole story
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by Larissa Faw
A new custom data set can be segmented between linguistic preferences to better understand the complexity and nuances of Spanish-speaking Hispanics and bilingual Hispanics. Read the whole story
by Alex Weprin
Brands and marketers looking to reach consumers -- particularly younger consumers -- need to develop campaigns integrated (with consistent themes, imagery and messaging) across … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Facebook has some 240 million U.S. monthly users, and some 2.2 billion worldwide, making it an easy target for governmental regulators worldwide. That's especially … Read the whole story
by Wayne Friedman
MoviePass, which has been described as a Netflix-like service for theatrical movie consumers, will now be priced for a limited time at $6.95 per … Read the whole story
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by Laurie Sullivan
ABC's reality music show "American Idol" gave passengers on several Frontier Airlines planes the surprise of a lifetime during the weekend. Read the whole story
COMMENTARY
by Joe Mandese
I couldn't. Well, technically, I couldn't "delete" it, but I was able to "deactivate" it, making me think that Facebook owns the past decade … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
A repeat of the YouTube action of last year is being discussed to teach Facebook a privacy lesson. Read the whole story
by Wayne Friedman
Advertising and video views on premium video platforms -- especially OTT, video-on-demand and smartphone platforms -- continue to see double-digit percentage gains, with live … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I guess we have to talk about Facebook first. I was astonished to catch a recent Facebook Live broadcast in which Vice President Global … Read the whole story