Faced with growing concerns about privacy, Facebook said Wednesday that it plans to end a targeting program that allowed advertisers to serve ads to … Read the whole story
AMC Networks is starting up a data sales team, and will make its data offerings a key piece for advertisers during their 2018 upfront … Read the whole story
The Native Advertising Institute took on an ambitious project in 2017 to benchmark the supply of suppliers. The result was a Lumascape-like chart listing … Read the whole story
The offering gives companies the ability to promote a video and target a specific audience and builds on the release of member video, which … Read the whole story
Starcom, part of Publicis Media, will handle media planning and buying as well as search, social, and programmatic on behalf of the energy drink … Read the whole story
Nielsen on Wednesday released its own proprietary estimates tracking the share of time spent by the average American adult consuming ad-supported vs. non-ad-supported content, … Read the whole story
COMMENTARYTunity, a promising new audience data company that matches out-of-home audio tuning on a mobile phone to linear TV screens, has made a surprising … Read the whole story
COMMENTARYIf requiring people to state their citizenship creates a non-respondent bias among some people, it will distort the representation of the population in the … Read the whole story
Huge, one of Interpublic's big digital shops, confirmed today that Michael Koziol is stepping up to the role of global CEO -- succeeding Aaron … Read the whole story
Google introduced Waze Local on Wednesday. The navigation app now allows small businesses to buy local advertising such as branded pins, paid-search ads, and … Read the whole story
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The coming model of new TV network services will not include every single TV brand. TV networks have to make up money in different … Read the whole story
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The UK treads water on viewability, but with four-fifths of display traded programmatically, that is not so bad. Read the whole story
The President believes Amazon is hurting shopping malls and brick-and-mortar retail businesses. He also has issues with its CEO Jeff Bezos, who also owns … Read the whole story
COMMENTARYThe two new back-to-back episodes of "Roseanne" that aired from 8 p.m. to 9 p.m. Tuesday on ABC drew 18.2 million viewers. Read the whole story
The partnership allows Outbrain to offer its clients greater control over the video quality and user experience, in addition to fraud protection and comprehensive … Read the whole story
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Paxton Baker, managing partner, Liquid Soul, mixes both a creative and a quantitative approach to his work. "When you run a TV network, you're … Read the whole story
