by Joe Mandese
The bad news is that Madison Avenue values people at a rate that is considerably below minimum wage. The good news is that most … Read the whole story
by Joe Mandese
On Friday, "Research Intelligencer" published an analysis calculating the "hourly rate" Madison Avenue pays American consumers via ad-supported media. Today we're following up with … Read the whole story
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by Wayne Friedman
Warc estimates $63.4 billion was spent in 2017 on worldwide programmatic ad platforms, but only about 40% got to the "working media level" -- … Read the whole story
by Larissa Faw
Instrument, a digital agency based in Portland, Oregon, counts among its clients Google, Nike, Levi's, Airbnb, Sonos and Dropbox. Read the whole story
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by Alex Weprin
IFC, the cable channel owned by AMC Networks, is known for its off-kilter brand of comedy programming. Now, the channel is looking for advertisers … Read the whole story

COMMENTARY
by Leo Kivijarv, Op-Ed Contributor
Recently, "Research Intelligencer" approached PQ Media with the following question: How much of total consumer media usage is spent solely with advertising? This is … Read the whole story
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by Alex Weprin
According to the Advanced TV Primer report, which video advertising platform Videology just released, 79% of advertisers and agencies surveyed plan to use advanced … Read the whole story
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by Laurie Sullivan
Tracking spend on paid search and shopping campaigns in Q1 2018, Merkle and Kenshoo reps joined Raymond James analysts on a conference call Thursday … Read the whole story
COMMENTARY
by Tom Siebert, Op-Ed Contributor
Is wireless communication going to kill a ton of us? Not right away -- more like in the next generation or two. The way … Read the whole story
COMMENTARY
by Joe Mandese
If I had received Wall Street analyst Brian Wieser's most recent note to investors a day earlier, I would have thought it was an … Read the whole story
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by Richard Whitman, Columnist
According to sources, the behind-the-scenes bickering between the two companies never stopped despite the formal cessation of talks in 2014. Read the whole story
by Alex Weprin
Cheddar Big News (CBN, for short) will officially launch in April as a complement to Cheddar's business and lifestyle focus. Read the whole story
by Chuck Martin
Amazon has made new additions to Alexa, enabling the smart speaker to directly link with video content and services from other sources. The additions, … Read the whole story
COMMENTARY
by Melynda Fuller
What's lost as "media groups" - with no ties to the audiences of their new acquisitions - grow larger? A newspaper is no longer … Read the whole story
by Wayne Friedman
Republican-voting states in the November 2016 election helped push ABC's "Roseanne" to high initial Nielsen levels, according to Samba TV. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
How do we figure media stock futures? Include more presidential media -- TV and tweets -- into any financial calculations. Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
Call it a miracle or just the result of intensive physical and cognitive therapy -- "The Last O.G." is hilarious, and Tracy Morgan seems … Read the whole story