by Wayne Friedman
A video montage of Sinclair Broadcast Group station anchors reading the same anti-"fake news"-themed promo went viral over the weekend -- leading to major … Read the whole story
by Joe Mandese
The "buzz" surrounding brands involved in the Parkland student-led boycott of Fox News personality Laura Ingraham has been a net positive for the ones … Read the whole story
by Joe Mandese
Three out of four national marketers are actively utilizing "influencer marketing," according to a survey of "client-side marketers" released Tuesday by the Association of … Read the whole story
by Alex Weprin
TrueView for reach combines elements of TrueView in-stream ads -- which are typically 30 seconds or longer and allow users to skip the ad … Read the whole story
by Wayne Friedman
ESPN, the Walt Disney-owned media brand, says ESPN+ will be an integrated part of a completely redesigned and reimagined ESPN App -- an "all-in-one … Read the whole story
COMMENTARY
by Ishan Bhaumik, Columnist
Reach, frequency, delivery and ratings. For decades, the advertising industry has primarily traded against these time-honored metrics. But in essence, marketers use these metrics … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Sinclair's monolithic on-air advertising of its anti-"fake news" promos doesn't provide many answers. And it doesn't ask many questions. Read the whole story
by Laurie Sullivan
Google has made changes to its artificial intelligence team, which also shakes up search -- splitting its AI group into its own business unit … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
HQ, which until this point has not had ads or sponsors, last week turned on the advertising spigot. Just as the show tries to … Read the whole story
by Laurie Sullivan
Google will no longer accept extensions that mine cryptocurrency in the Chrome Web Store as of Monday and will remove all extensions that contain … Read the whole story
by Sara Guaglione
The data "suggests that the major sites with network abilities and scale in breaking news events are likely to continue to perform well on … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
The 'Roseanne" reboot just debuted on ABC with something we haven't seen in a long time for a regular series: real blockbuster ratings. Read the whole story
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by Larissa Faw
Launching with inaugural client Panda Express, the agency combines creative, strategy and production under one roof. Read the whole story
COMMENTARY
by Melynda Fuller
Founding partner Mohan Ramaswamy and design director Sarah Sampsel created a compelling product to hit all the necessary notes in today's complicated digital advertising … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some 76% of participants of a recent survey remember seeing an online car ad in the past year, with 81% of male respondents more … Read the whole story