by Wayne Friedman
NBCUniversal has created what it says is the industry's first unified advertising metric -- measuring all live, on-demand and time-shifted commercial impressions on every … Read the whole story
by Joe Mandese
The turmoil in the C-suite of WPP could put one of the world's best research and data organizations -- Kantar -- into play, according … Read the whole story
by Gavin O'Malley
The new figure -- significantly higher than previous estimates -- was revealed Wednesday by Facebook's Chief Technology Officer Mike Schroepfer, who outlined additional steps … Read the whole story
by Laurie Sullivan
Google has also been testing new ad formats and transaction types such as programmatic media-buying methods. The products in these closed, invitation-only tests have … Read the whole story
by Joe Mandese
Traditional mainstream media -- including TV news outlets and major newspapers -- are losing the credibility war, as one out of three Americans believe … Read the whole story
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by Alex Weprin
The three -- Comcast, Charter, and Cox -- are debuting a shared advanced advertising unit that will design, deploy and sell ads across their … Read the whole story
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by Laurie Sullivan
Bing Ads announced the addition of price extensions on Wednesday for mobile and desktop. The ads appear at the top of the page in … Read the whole story
by Wayne Friedman
Although Sinclair has released its "fake news" promo for all its stations, only 75 TV stations have aired the promo, according to iQ Media. … Read the whole story
by Wayne Friedman
Fox News Channel still commands the top spot among all cable networks but is down in viewers for Q1 -- along with CNN -- … Read the whole story
by Wayne Friedman
Viacom has rejected CBS' proposal, which valued Viacom below its market value, to acquire the company. Viacom is now working on a counterproposal, according … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
Last week was the beginning of the baseball season, but in our house it's really the beginning of the over-the-top (OTT) season. Read the whole story
by Joe Mandese
Who is handling influencer marketing? Interestingly, it is coming from a mix of internal teams, outside agencies and platforms or consultancies specializing in influencer … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Never a penny in profits and valued at ten times more than its twelve-year cumulative losses. Read the whole story
by Alex Weprin
The service, which originally launched with a library of Korean soap operas and dramas, is in the midst of an expansion in North America, … Read the whole story
by Nina Lentini
"Inspirational creative from PyeongChang 2018 and two ads with eye-catching, lovable pets are also among the top ten," says Ace Metrix, which created the … Read the whole story