NBCUniversal has created what it says is the industry's first unified advertising metric -- measuring all live, on-demand and time-shifted commercial impressions on every … Read the whole story
The turmoil in the C-suite of WPP could put one of the world's best research and data organizations -- Kantar -- into play, according … Read the whole story
The new figure -- significantly higher than previous estimates -- was revealed Wednesday by Facebook's Chief Technology Officer Mike Schroepfer, who outlined additional steps … Read the whole story
Google has also been testing new ad formats and transaction types such as programmatic media-buying methods. The products in these closed, invitation-only tests have … Read the whole story
Traditional mainstream media -- including TV news outlets and major newspapers -- are losing the credibility war, as one out of three Americans believe … Read the whole story
The three -- Comcast, Charter, and Cox -- are debuting a shared advanced advertising unit that will design, deploy and sell ads across their … Read the whole story
Bing Ads announced the addition of price extensions on Wednesday for mobile and desktop. The ads appear at the top of the page in … Read the whole story
Although Sinclair has released its "fake news" promo for all its stations, only 75 TV stations have aired the promo, according to iQ Media. … Read the whole story
Fox News Channel still commands the top spot among all cable networks but is down in viewers for Q1 -- along with CNN -- … Read the whole story
Viacom has rejected CBS' proposal, which valued Viacom below its market value, to acquire the company. Viacom is now working on a counterproposal, according … Read the whole story
Last week was the beginning of the baseball season, but in our house it's really the beginning of the over-the-top (OTT) season. Read the whole story
Who is handling influencer marketing? Interestingly, it is coming from a mix of internal teams, outside agencies and platforms or consultancies specializing in influencer … Read the whole story
Never a penny in profits and valued at ten times more than its twelve-year cumulative losses. Read the whole story
The service, which originally launched with a library of Korean soap operas and dramas, is in the midst of an expansion in North America, … Read the whole story
"Inspirational creative from PyeongChang 2018 and two ads with eye-catching, lovable pets are also among the top ten," says Ace Metrix, which created the … Read the whole story