Under the Advertiser Protection Bureau, agency groups will work together for the good of all the brands they serve by notifying each other when … Read the whole story
The partnership will launch what the companies call "Engine Track" reporting. The integration becomes available on Wednesday to all marketers worldwide using the platforms. Read the whole story
The medium of choice for native advertising increasingly is social media networks, not conventional content publishers. According to eMarketer's just-released updated estimates, 73.5% of … Read the whole story
Bing Shopping ads now allow marketers to include multiple image URLs in their product feeds showing products from different angles. The images will begin … Read the whole story
The Act would require digital platforms with at least 50 million monthly users to maintain publicly available copies of political ads purchased by groups … Read the whole story
The U.S. market for promotional products -- tchotchkes used by marketers to promote their brand or reward consumers for using it -- grew 9.31% … Read the whole story
Frank Friedman will join the local TV station group company in a new role as vice president of consumer engagement for local media. Read the whole story
Starcom UK is promoting Elliott Millard from managing partner, clients to the newly created role of managing partner, head of planning. Read the whole story
The new platform, AdStor, allows ads to be quickly uploaded to an aggregated library in the cloud, where it can be served to video-on-demand … Read the whole story
Outdoor advertiser Kre8 is launching its new ad space on six Touchdown Towers, located in one of the busiest intersections in Las Vegas, with … Read the whole story
Knorr is paying people to watch its video ads -- only with the twist of a donation to charity. Read the whole story
TicToc's podcasts will be available to stream on Apple podcasts, Spotify and Google Play. They include hourly news updates. TicToc's newsletter will be curated … Read the whole story
All about Family Pictures USA, a TV series and transmedia project that explores neighborhoods and cities through the lens of the family photo album … Read the whole story
The advertising ecosystem revolves around the consumer - so much so that advertisers have shifted campaigns from an audience-based approach to a people-based one. … Read the whole story