by Wayne Friedman
NBCUniversal will license its Audience Graph, "a single centralized store of audience attributes to create and evaluate audience targets" for media plans to Open … Read the whole story
by Joe Mandese
The good news is that adoption of ads.txt in programmatic audience exchanges is accelerating, according to a report released today by Pixalate. The bad … Read the whole story
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by Laurie Sullivan
The new ad format is designed exclusively for mobile apps and the mobile web. Read the whole story
COMMENTARY
by Melynda Fuller
More than 50% of the advertising execs surveyed said the use of ads.txt makes them feel more comfortable with buying programmatic advertising from a … Read the whole story
by Laurie Sullivan
The autoplay is allowed only when the media doesn't play sound, after the user clicks or taps on the site, or on desktop if … Read the whole story
by Alex Weprin
The company plans to use its new funding to expand its product and engineering teams, to invest in more marketing activity and content, and … Read the whole story
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by Wayne Friedman
A year ago, OTT revenues were estimated to have climbed 41% to $11.9 billion versus 2016. By 2020, they are forecast to see a … Read the whole story
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by Larissa Faw
The Groupe reported its first results using IFRS15, the new accounting standard on revenue recognition begun in January. "Our Q1 performance gives us confidence … Read the whole story
COMMENTARY
by Katherine Toro, Columnist
Each World Cup match viewership is roughly equivalent to that of the Super Bowl. So from June 14 - July 15, brands have 64 … Read the whole story
by Wayne Friedman
A Nielsen Watch study shows audiences are more likely to tune-in to linear TV after being exposed to Twitter media -- be it sports … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
The seemingly widespread acceptance of the public testimony being given by a porn actress about the President of the U.S. represents a sea change … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Fox News' Sean Hannity is no journalist; he has said as much. However, he may be a entertainer. Still, he needs a marketing fixer … Read the whole story