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by Wayne Friedman
Upfront digital video ad spend for the broadcast year, Sept.-August, is projected to rise 25.4% to $3.64 billion for the 2018-19 season, per eMarketer. Read the whole story
by Larissa Faw
Cynthia Glasbrenner, Publicis svp-managing director, will lead the unit, which spans social media buying and planning, strategy, creative, listening and advanced analytics. Read the whole story
by Laurie Sullivan
Amazon does not break out ad sales in its quarterly financials, but reported it Thursday within "other," a category that rose to $2.0 billion … Read the whole story
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by Alex Weprin
The deal will see Amazon stream 11 Thursday games globally each season for the next two years. Financial terms were not disclosed. Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
What do Bill Harvey, David Poltrack, Irwin Gotlieb and Dr. Jim Spaeth have in common? Each has won the "Erwin Ephron Demystification Award" given … Read the whole story
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by Alex Weprin
Original digital videos (ODV) can engage consumers who may not be well-served by other types of video content, according to a new IAB study, … Read the whole story
by Laurie Sullivan
Forrester reported in its Q4 Digital Marketing Tracker that Facebook saw price-per-ad growth accelerate to 43% year-over-year in Q4 2017. At Facebook and Alibaba … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I saw this unattributed study stat in a story this week: "34% of millennials said they need to have a personal experience with a … Read the whole story
by Steve McClellan
Interpublic reported a nearly 6% gain in Q1 net revenue to $1.77 billion, signaling "evidence of marketers returning to growth mode," CEO Michael Roth … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
We're in the middle of upfront season, and once again there are all sorts of prognostications about how it might turn out. Here comes … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Many TV networks are trying to determine how to give TV marketers all they want. NBCUniversal's "CFlight" effort -- which offers a single audience … Read the whole story
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by Laurie Sullivan
Microsoft Personal Shopping Assistant will soon have a marketing tool, as the research and development team builds an advertising option with help from retailers. Read the whole story
by Tanya Gazdik
According to Engagement Labs' analytics, consumer conversations drive 19% of all consumer sales. Read the whole story
by Joe Mandese
Amazon is on track to be a nearly $20 billion advertising business -- ranking it among the world's biggest ad-supported platforms -- in just … Read the whole story
by Joe Mandese
An analysis of Americans' time spent with major digital platforms supports continued ad investments in Google's properties, but may question the longer-term wisdom of … Read the whole story
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by Wayne Friedman
The big cable TV operator lost 122,000 customers -- a 2% decline -- to total 16.4 million, but posted a 5.3% gain in revenues … Read the whole story