Google will be extending its Google Preferred video advertising platform to sell ad inventory on YouTube TV, its live linear package of TV networks. … Read the whole story
Using an insightful common denominator -- the average annual revenue generated per employee -- Omnicom stands out with an advantage of 30% or more … Read the whole story
The studio will feature talent and brands from across the company's suite of channels, encompassing a wide range of formats and lengths on a … Read the whole story
The company says that video now accounts for more than half of ad revenue, and that video views on the platform have almost doubled … Read the whole story
Marketers are currently allocating 59% of their digital ad budget to digital video, the IAB says -- and more than half of buyers plan … Read the whole story
The company needs to be significantly faster and more agile in the way it works, WPP executives told analysts and investors Monday. Read the whole story
Progressive is the sixth most popular insurance brand. Progressive fans, curiously, are also big fans of NBA star Jahlil Okafor and rapper J. Cole. Read the whole story
'The New York Times' will rename its business section in September; its current name, "Business Day," was created in the 1970s. It also revealed … Read the whole story
Give the new management team an A+ for managing expectations. And just maybe for injecting some overdue fresh thinking into the mix. Read the whole story
The average cost per influencer engagement was 24 cents in 2017, according to the findings of RhythmOne's just-released Influencer Marketing Benchmark Report. That's the … Read the whole story
The trend line for U.S. cable network subscriptions isn't pretty. According to an analysis of Nielsen data published this morning by Wall Street equities … Read the whole story
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The last time we've had an intimate look inside the New York Times newsroom was the 2011 documentary "Page One: Inside the New York … Read the whole story
With this week's announcement that Margaret Johnson, chief creative officer of advertising agency Goodby, Silverstein & Partners, is a new CRC Chair, the Ad … Read the whole story
COMMENTARYPress material from Discovery for its new car show identified the premiere date as Wednesday, May 2, but it was already seen on Monday. Read the whole story
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With improved campaign and publishing functionalities, marketers can master the content lifecycle and conquer content chaos. Read the whole story
